As we should all know by now, the SEO landscape is always changing. While these changes are done for the better of its users, it means that companies have to keep adapting to the latest trends to stay on top of their rankings. In fact, what was done even a couple of years ago may no longer be relevant today, and with 2023 coming up, you might be wondering what the newest trends are to ensure your website ranks highly.
Well, there are a couple of trends that have recently become popular and will more than likely become pivotal in a website’s success in 2023. Today, we want to share with you some of those trends to help you prepare and adapt your SEO:
With more and more people using mobile devices to access the internet, it’s no surprise that mobile-first indexing is one of the top SEO trends for 2023. This means that Google will index and rank websites based on their mobile versions first rather than their desktop versions.
To prepare for this, make sure your website is optimised for mobile devices and that your content is easily accessible on smaller screens.
Another trend that’s being driven by the increase in mobile usage is voice search. With voice assistants like Siri, Google Assistant, and Amazon Alexa becoming more and more popular, it’s likely that more people will be using them to search for information online.
To optimise your website for voice search, make sure your content is well-structured and easy to read aloud. You should also use natural language keywords and phrases, as people are more likely to speak in full sentences when using voice search.
As well as voice search, visual search is also on the rise. This is where users search for information using images rather than text.
To optimise your website for visual search, make sure you use high-quality images and videos and include descriptive alt text. You should also create image sitemaps to help search engines index your visual content.
With more and more people searching for local businesses online, it’s important to make sure your website is optimised for local SEO. This means including your location in your keywords and titles, as well as your website’s metadata.
You should also create local landing pages, which are pages that are optimised for a specific location. This can be done by including your location in the page title and URL, as well as adding local content and contact details.
Schema markup is a code that you can add to your website to help search engines understand your content. This can be used to mark up things like events, products, reviews, and more.
Adding schema markup to your website can help improve your click-through rate, as your listings will stand out more in search results. It can also help improve your organic search ranking, as search engines will have a better understanding of your website’s content.
These trends are just some of the many you may face in 2023, and some of them are already important even today! So, if you find your website to be lacking in some of these departments, start planning to adapt and update your SEO soon. The earlier you do so, the better the head start you’ll get when it comes to attracting your customers in 2023!
Hurricane Digital is a local business that focuses on marketing, helping businesses get the tailored solution they need to achieve success. If you are looking for SEO professionals in Brisbane to help you with yours, work with us today.