October 17,2022

7 Errors to Recognise in Your Content Strategy Plan

If you are an aspiring content strategist for your business, one of your primary goals is to ensure that your content is effective and error-free. To do this, you must identify errors in your content strategy plan.

Identifying errors in your content strategy plan is important because it allows you to correct them before they cause problems. Omission and commission errors can both lead to content that is ineffective or even harmful to your company. 

In addition to that, implementation errors can lead to wasted time and resources. Try to review your plan regularly and look for anything that doesn’t seem right. Getting a digital marketing expert is also recommended, as they have the expertise to spot any mistakes and recommend the right solutions in the future.

Here are some examples of the key errors in your content strategy plan to keep in mind.

1) Your Content Contains Poor Information

Creating content solely for the sake of doing so is not going to help you achieve your business goals. In fact, it could truly hurt your chances of success. If your content contains inaccurate or irrelevant information, it will not be effective. Do your research and only include accurate, up-to-date information in your content.

2) Your Content Is Vaguely Written

Any business’s content needs to be clear, concise, and easy to understand. If it is full of big words and complicated sentence structures, your audience will likely tune out. If your readers tune out, it’s highly likely that they’re not going to stick around for long. Make sure that your business’s content is well-written and free of any grammar or spelling errors.

3) Your Content Isn’t Suitable for Your Audience

It’s key for content to be appropriate for your target audience. If you’re targeting a general audience, your content should be fairly broad. However, if you’re targeting a specific niche, your content should be much more focused. For example, if you’re trying to sell products to teenage girls, your content should be geared towards that demographic.

4) Your Content Disconnects from Your Branding

Content needs to match your branding. If your branding is professional, your content should be professional. If your branding is fun and quirky, your content should be fun and quirky. Any company’s content is a reflection of its brand, so make sure it’s in line with the image you’re trying to portray.

5) Your Content Ideas Are Repeated

If you’re constantly coming up with the same ideas, you’re not being creative. Content should always be fresh and new. If you’re stuck in a rut, try brainstorming with a digital marketing expert in your field.

6) Your Content Goals Are All Over the Place

Content goals should be SMART: specific, measurable, attainable, relevant, and time-based. At the same time, it should have a clearer purpose. If your content goals are all over the place, it’s time to take a step back and focus on achieving such.

7) Your Content Doesn’t Build a Connection

Businesses should aim for their content to be able to build a personal connection with their audience. It should be made of stories and posts that they can relate to. Otherwise, your content will be lost on them.


It is important to identify errors in your content strategy plan in order to avoid potential problems down the road. By taking the time to review your plan and identify any potential errors, you can surely save yourself time and headaches.

Seeking a local marketing agency in Brisbane? Hurricane Digital is recognised as a new-age and business-focused marketing agency that can help clients Australia-wide with their content strategy plan. Get in touch with us today!

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