November 15,2022

The 6-Step Process for Carrying Out A/B Testing Properly

A/B testing is a process of comparing two versions of a web page to see which one performs better. The “A” version is the control, and the “B” version is the variation. The goal of A/B testing is to determine which version is more effective in achieving the desired goal, such as more clicks, sign-ups, or sales.

A/B testing is an essential tool for any business that wants to improve its online conversion rate. However, it’s important to carry out A/B tests properly in order to get accurate results. Getting the right digital marketing experts in mind can ensure that your business will be doing A/B testing properly.

Here’s a step-by-step look at the process of A/B testing properly:

1) Figure Out the Feature to Be Tested

First, you must decide which element of your web page you want to test. This could be anything from the headline to the call to action (CTA) button. It’s not recommended to lump in and test different features at once, as it can make it tougher to assess the results and implement the necessary changes to the website.

2) Decide on the Test Timeline

Once you’ve decided on the feature to be tested, you need to set a timeline for the test. This should include the date you plan to start the A/B test and the date you plan to end it. The timeline for the test should be long enough to give you enough data to make an informed decision about which version of the feature is more effective.

3) Bring in the Quality of Both Versions

Upon setting the E/B test’s timeline, it’s time to bring in and focus on the quality of each version of the feature. This means creating two versions of the element and ensuring that both are of excellence. It’s important that you don’t skimp on quality when creating the versions of the feature, as this could skew the test results.

4) Run the A/B Testing Session

After the timeline is set and both versions of the feature are created, it’s time to run the A/B testing session. This is done by randomly selecting a group of users to test each version of the feature. The test results should be monitored closely to see which version of the component is more effective.

5) Analyse the Results

Once the A/B testing session is complete, it’s time to analyse the results and decide which version of the feature is more effective. This decision should be based on the data collected during the test. If one version of the element outperforms the other, it should be implemented as the new standard.

6) Employ the Needed Changes

After making the decision, it’s time to employ the needed changes on your business website. The new standard should be implemented across the board, and the old version should be removed. This will ensure that all users have the same experience and that the most effective version of the element is being used.


It is important to carry out A/B testing properly in order to get accurate results. By taking the time to plan and execute an A/B test properly, organisations can maximise their chances of success.

Seeking a marketing agency in Australia? Hurricane Digital is a new-age and business-focused marketing agency based in Brisbane, conducting local search engine optimization and offering different digital services with one goal in mind. Get in touch with us today!

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