Search engine optimisation (SEO) is a process used to improve the ranking of a website on a search engine. The higher its rank, the higher the probability people can find your website. Thus, SEO’s main goal is to improve the visibility of a website so that it draws more traffic and leads to greater revenue.
This means businesses must find new and innovative ways to make their content more visible to potential customers in a flood of emerging businesses and startups. Measuring SEO performance and results comes into play here, so here’s how you can get it right.
One of the best methods of measuring organic website traffic is to use an online analytics tool such as Google Analytics. This tool allows you to see how many people visit your site, where they are coming from, and what pages they view. This information can help you to adjust your SEO strategy to better target your audience.
The bounce rate is a figure that measures the number of visitors or users who click on your site but leave it almost immediately without further engagement. A high bounce rate can indicate several issues such as poor quality content, a user-unfriendly interface, or irrelevant information to the keywords used. If you suffer from this, it’s advisable to review your site, identify the issues, and take steps to fix them.
Keywords are important for SEO because they are how people find relevant websites in search engines. It is essential to track where your website ranks for particular keywords to improve your SEO strategies.
Additionally, looking at keywords your competitors are ranking in can give you insight into areas where you can improve. Then, perform a gap analysis of the keywords to examine the keywords you are ranking for or those you cannot rank for so the results are effective and efficient.
The number of backlinks is also an important metric to measure the quality of a website’s content and SEO strategies. More backlinks on a web page mean a higher SERP ranking since it comes across as more legitimate. Backlinks are also a good way to monitor your website’s content quality, meaning they’re more grounded in objective data. If you find that your website has a lot of backlinks, it is a good idea to improve your link-building tactics.
A SERP gives you an overall view of your SEO strategies’ progress and clearly indicates the aspects your techniques lack. Some of the report content include the number of people who have visited your website and your ‘click-through rate’ (CTR), which refers to the percentage of people who have clicked on your site.
For example, if your CTR is 20 percent, it indicates that out of 100 times that your site has been displayed, 20 users visited it.
Essentially, SERPs allow you to track your SEO progress and see which areas need improvement. This helps you fine-tune your strategies for better results.
These methods allow you to figure out which SEO strategies are working for you and eliminate the ones that aren’t. But you don’t have to do this by yourself! You can measure your SEO performance and results in many different ways. You can use online tools or an agency like Hurricane Digital to get you on the right track! We specialise in SEO and other online marketing strategies so that customers are sure to find you the moment they type the first keyword. Learn how we make SEO simple by calling us at (07)3132-8715 or visiting our website!