September 6,2022

Maximising Profits: How to Optimise Your Conversion Rate

COVID-19 has had a substantial impact on the global markets. In the early stages of the pandemic, there was a sharp sell-off in global equity markets as investors reacted to the growing uncertainty. However, central banks and governments worldwide have taken unprecedented actions to support the economy, which has helped stabilise markets.

As the Covid-19 pandemic continues to upend the global economy, entrepreneurs need to take a more aggressive approach to the market to survive. With businesses shutting down and consumers cutting back on spending, it is essential than ever for entrepreneurs to get creative with their marketing and find ways to stand out from the competition.

SEO can help your business in many ways. It can improve your website’s visibility in search engine results pages (SERPs), leading to more traffic and customers. SEO can also improve your website’s usability and make it easier for customers to find the information they need. In addition, it can help you build brand awareness and credibility, which can lead to more sales and customers.

This article will discuss conversion rate optimisation for small businesses. It will help you maximise your investment in SEO. 

Utilise Marketing Widgets

Marketing widgets are small HTML codes that can be added to a website to collect data. These widgets can be free or paid. They usually are limited, so they are a little challenging to use when setting up a website.  

However, they become more effective if used over a more extended period. Most online marketers use marketing widgets to track the effectiveness of their digital marketing practices.

Naturally, they collect data such as how many visitors the site is receiving, how much time they spend on the site, what pages they are looking at, how many of them are returning customers, how much they are spending, etc. However, the real benefit of marketing widgets is that they can be utilised for conversion rate optimisation. 

Marketing widgets can automatically convert visitors into leads. You need to add the widget to your website, configure it and let it go. Its job is to follow your customers’ behaviour and interact with them on your website. They are straightforward and can be very effective in helping you to improve your website’s conversion rate.

Optimised Content

Content is still king! Many business owners tend to focus on the other aspects of their websites, such as design and usability. However, content is still vital. Please note that even the most beautifully designed website is useless if it does not have good content.

The content on your website is an essential part of your SEO strategy. If your content is not optimised, you will not be able to rank in search engine results. When you optimise your content, it means that you are using relevant keywords, you are using proper title tags and meta tags, and you are structuring your content logically.

Having optimised content on your website can improve your website’s rankings in search engine results. In addition, it can improve your customers’ engagement with your content. With better engagement, you can increase your chances of conversion.


Conversion rate optimisation (CRO) is crucial for your business. Your conversion rate will determine whether your business is booming. As a small business, your resources are limited. However, you can still improve your conversion rate, even on a budget.  

You can be on top of your game with the help of Hurricane Digital. We offer conversion rate optimisation for small businesses. With our guidance, you can maximise profits, so call us now for more details!

I guess what we’re trying to say is that you should hit the damn button

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