August 2,2022

What Is CRO and Why It Is Important in E-commerce Part 2

Increasing your conversion rate or the percentage of interested individuals who take the desired action can hugely impact your business. 

Conversion rate optimisation (CRO) is the practice e-commerce businesses use to increase the percentage of users who take the desired action on your app or website. It is the most important marketing strategy an e-commerce business can use, but many entrepreneurs and marketers decide to ignore it.

In part 1, we discussed five reasons why e-commerce CRO is important. This article lists five more ways CRO can help propel your e-commerce to success. 

Allows You to Make Informed Decisions Based on Data

When it comes to business, you want to ensure that your actions are effective and profitable. It is essential to have concrete information about your target audience and to use it to inform decisions, such as changing different aspects of your website’s design to improve functionality and make it more profitable.

Enables You to Make Smart Decisions

Understanding your customers and your business helps you make calculated decisions in your business. By having the right strategies, you are able to determine the steps to take to improve your business. 

Boosts Lead Generation

You may boost lead generation outcomes and your conversion rate by tweaking various website aspects. This enables you to market to your audience and visitors by gathering additional data about them.

Make sure leads can start doing what they intend to do as soon as they arrive at your e-commerce site. Depending on your product and sales procedure, this can entail speaking directly with a sales representative.

Encourage visitors with high purpose to take a specific action. Through multiple carefully designed pages, concise and persuasive language, and clever calls to action, they can quickly turn into marketing qualified leads and take action.

Creates Profitable Advertising Campaigns

CRO results in increased revenue, traffic, and profitability, which almost always prompts you to advertise more to maximise your profits.

Social ads are especially advantageous for e-commerce enterprises since they increase leads and traffic while also giving helpful information that you can use to develop focused, paid advertising campaigns and maintain the success cycle.

Develops Trust

Without trust, you won’t be able to achieve your financial goals. As clients learn more about you and what to expect, and you try your best never to let them down, trust develops as a result of consistent marketing.

Using existing data from CRO initiatives allows you to target your clients with the relevant offers at the right time, which contributes to developing this trust.

CRO Best Practices for Increasing Conversions on Your Online Store

Here are a few pointers to get you started in optimising your website for conversions now that you know why CRO is crucial for your e-commerce store. As you implement any of these best practices, keep in mind the credibility and security your website offers to its users.

  • Offer social proof through customer endorsements, press coverage, social media shares, and industry leaders to establish credibility.
  • Improve user experience and search engine rankings.
  • Speed up your website.
  • Create user personas and craft a message that speaks to your audience’s pain points.
  • To encourage users to click, utilise bold, visible calls to action that are clear and active.
  • Utilise heatmaps to examine customer behaviour.
  • Conduct customer journey analytics to pinpoint the pages that are essential for conversion.


You can significantly increase conversions on your website, increase sales, and boost your revenues and profits with a bit of work using these CRO best practices. The conversion rate is the only metric that matters in the end, so use it wisely.

Are you looking for Brisbane’s most affordable and effective digital marketing services? Trust only Hurricane Digital. By utilising expert lead generation, SEO, and GMB optimisation, we help you produce quality leads and convert them into sales. Contact us today!

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