SEO is the most economical option in the long run. It can be difficult to rank for broad, popular keywords because they are highly competitive. It can be more beneficial to target short-tail keywords which are more specific and less competitive. By ranking for these small, specific keywords, you can generate a significant amount of traffic.
Let’s take a deep dive into what long-tail keywords are and how they can improve your SEO.
Search engines work by indexing the content of websites and then ranking the pages based on certain factors. The most important factor is the relevancy of the page to the search query. The relevancy is determined by many factors, including the page title, the page content, the keywords used, and the backlinks pointing to the page.
The relevancy of a page is determined by algorithms, which are constantly being updated by search engines. The goal of the algorithms is to provide the best possible results for the user’s search query.
Long-tail keywords are specific, niche keywords that are less competitive than broad, popular keywords. They are usually 3-5 words long and are very specific to what the user is looking for.
For example, if you are a plumber in Los Angeles, a long-tail keyword you could use would be “plumber in Los Angeles.” This keyword is specific to your business and is less competitive than a broad keyword like “plumber.”
Long-tail keywords are important because they are more likely to convert than broad keywords. This is because people who use long-tail keywords are usually further along in the buying cycle and are more likely to make a purchase.
In addition, long-tail keywords are less competitive than broad keywords. This means that it is easier to rank for long-tail keywords, which will result in more traffic to your website.
There are a few different ways to find long-tail keywords. The first is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. Enter a broad keyword into the tool, and it will return a list of long-tail keywords that are related to the keyword.
Another way to find long-tail keywords is to look at the related searches that appear at the bottom of Google’s search results page.
For example, if you search for the keyword “marketing”, you will see a list of related searches like “marketing jobs”, “marketing definition”, and “marketing salary”.
These are all long-tail keywords that you can target.
You can also find long-tail keywords by looking at the questions people are asking in forums and on social media sites.
Long-tail keywords are key phrases that are more specific and focused than general keywords. They are often longer than general keywords and receive low volumes of website traffic, but the combination of many long-tail keywords can produce excellent results over time.
Content using long-tail keywords often generates better sales leads since they are more specific and focused on the buyer’s needs.
As you can see, there are many benefits of using long-tail keywords in your content strategy. They are more specific, focused, and receive low volumes of web traffic, but the combination of many long-tail keywords can produce excellent results over time.
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