Influencer marketing has gained a lot of popularity recently. It’s a great way to reach potential customers since it bridges the gap between organic social media reach and paid advertisements. Initially, only influencers with large followings were used for marketing purposes. However, marketers have discovered that micro-influencers, who have a smaller number of followers but still more than nano-influencers, have a higher engagement rate and can target a specific niche market.
If you don’t know what a micro-influencer is, they’re essentially a type of influencer who has a smaller, more niche audience than the traditional, larger influencers. Micro-influencers are defined as having anywhere between 1000 and 100,000 followers and are often focused on a particular topic or industry.
Micro-influencers are becoming increasingly sought after by brands as they offer great opportunities to reach highly targeted audiences. This is due to the fact that these influencers tend to have more engaged, loyal followings, who are more likely to respond to their content!
Now, are you wondering if you should be working with a micro-influencer when it comes to spreading your products, services, and more? Here are all the great benefits you can enjoy if you do so:
Working with micro-influencers is significantly cheaper than working with larger influencers due to their smaller following. However, this doesn’t mean that the results are any worse. In fact, this lower cost, paired with effectiveness, means that smaller businesses can still reap the rewards of influencer marketing without having to invest a large amount of money.
Micro-influencers tend to have a more engaged audience as they have a more intimate relationship with their followers. This means that brands can expect higher engagement rates and more meaningful interactions with their target audience rather than with a large influencer who doesn’t pay as much attention to their audience.
Micro-influencers often specialise in a particular niche and, as such, can help brands reach a more focused and engaged target audience. This can be extremely useful for brands looking to hone in on a certain demographic.
Micro-influencers are seen as more authentic than larger influencers, as they have a more intimate relationship with their followers. This intimacy usually brings along a sense of trust, and this means that content produced by micro-influencers is often more natural, relatable, and reliable, making it more appealing to the target audience.
Working with a micro-influencer often leads to a long-term relationship. As micro-influencers tend to be experts in their respective fields, brands can benefit from their knowledge and expertise over time. This can be especially helpful when launching a new product or campaign, as businesses can gain the insight they need to improve their offerings.
Overall, working with a micro-influencer can be a great way for brands to reach their target audience in an effective and affordable way. They have an engaged audience, specialise in a particular niche, produce more authentic content and can develop long-term relationships with brands. All of these factors make working with a micro-influencer an attractive proposition for brands looking to build their digital presence. So, whether you’re a big or small company, work with micro-influencers today!
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