Are you happy with your website?
If you’re like most business owners, the answer is probably “no.”
You’re not alone. A study by HubSpot found that 61% of businesses are dissatisfied with their website.
The good news is, you don’t have to be one of them.
In this guide, we’ll show you 10 reasons why you should rethink your web design, and how to do it.
Your website is often the first interaction potential customers have with your business. If it doesn’t reflect your brand, they may not stick around.
Your website should be an extension of your brand. It should reflect your brand’s values, voice, and personality.
If your website is bland, generic, or doesn’t match the rest of your marketing, it’s time for a redesign.
A well-designed website is easy to navigate. Users should be able to find what they’re looking for without difficulty.
If your website is hard to navigate, users will likely give up and go to a competitor’s site.
In today’s mobile-first world, your website must work on all devices.
If your website doesn’t work on mobile, you’re missing out on a huge opportunity. Google’s mobile-first indexing means that your website’s mobile version will be the primary version used to rank your site in search results.
Your website should be a lead generation machine. If it’s not, you’re missing out on a huge opportunity.
There are a number of ways to generate leads from your website, including forms, pop-ups, and gated content.
If you’re not generating leads from your website, it’s time for a redesign.
If your website isn’t optimised for SEO, you’re missing out on a lot of potential traffic.
There are several things you can do to optimise your website for SEO, including adding keyword-rich content, optimising your title tags and meta descriptions, and adding alt text to your images.
Your website should be designed with a purpose in mind – to generate leads and conversions. To do this, you need to have strong calls to action (CTAs) that tell visitors what you want them to do.
If your CTAs are weak or non-existent, then you’re not going to get the results you want from your website.
Content is king when it comes to your website. If you don’t have enough content, then you’re not going to rank well in search engines, and you’re not going to give visitors the information they need to make a decision.
Your website’s design should reflect your brand and be up-to-date with the latest trends. If your design is outdated, then you’re going to look like you’re behind the times.
A blog is a great way to generate traffic and leads from your website. If you don’t have a blog, then you’re missing out on a valuable opportunity to connect with your audience and show them that you’re an expert in your field.
If you’re not tracking your website’s analytics, then you’re not going to know what’s working and what’s not. Analytics are essential for understanding your website’s performance and making improvements.
There are many reasons to rethink your web design, but the most important ones are related to user experience. Your website should be designed in a way that is easy to use and navigate, and it should be visually appealing. Additionally, your website should be designed to load quickly and be responsive to mobile devices. By taking these factors into consideration, you can ensure that your website provides a positive user experience for all visitors.
At Hurricane Digital, we can help your business with all aspects of digital marketing, from strategy to implementation. Whether you’re a small business just starting out, or a large enterprise looking to expand your digital presence, we have the expertise to help you succeed. Our team of experienced digital marketing professionals can help you create a comprehensive