Since it’s such a commonly used digital marketing technique, Search engine Optimisation (SEO) myths abound on the internet. Many people believe them without question and accept them as gospel truth.
The problem is that these myths can damage your SEO efforts. If you’re still following them, you could hinder your business’s progress.
Let’s examine four common SEO myths and why you should ignore them.
SEO is an effective tool for any website looking to rank high in search engine results pages (SERPs), but there are a lot of misconceptions about what it takes to achieve this goal. One of the most recognisable myths is that the purpose of SEO is to rank #1 for a particular keyword.
While it’s true that ranking first for a keyword can be a great way to drive traffic to your site, it’s not the be-all and end-all of SEO.
It’s important to remember that SEO is about more than just keyword rankings. While keywords are certainly an essential part of SEO, they’re not the only thing that matters.
Search engines consider various factors when determining how to rank websites on their results pages. This includes things like site content, site structure, backlinks, and more. Thus, even if you rank #1 for a particular keyword, there’s no guarantee that you’ll stay there if your website isn’t up to par in other areas.
SEO is not all about editing HTML meta tags. Meta tags are merely a tiny part of what goes into SEO. However, they are an essential part of the puzzle and can help your website rank higher on SERPs.
Meta tags are HTML tags that provide information about a web page. Search engines use them to help index and rank websites. The most important meta tags for SEO are the title tag and the meta description tag.
The title tag identifies search engines what the page is about. It should be descriptive and incorporate relevant keywords. The meta description tag indicates a summary of the page. It should also be descriptive and contain relevant keywords.
While meta tags are essential, they are only a small part of SEO. Search engines also consider the content of a web page, the website’s structure, the quality of inbound links, and many other factors.
SEO is an ever-changing landscape. What was carried out last year may not work this year. As Google and other search engines update their algorithms, staying on top of the latest trends and changes is essential.
One common misinterpretation is that you can set your SEO strategy and then forget it. This simply isn’t true. To succeed with SEO, you must monitor your progress and continuously make necessary changes.
One of the tremendous myths about SEO is that social media has no impact on SEO. This simply isn’t true. Social media can be a mighty tool to help improve your SEO.
Google has confirmed that social signals are a ranking factor. This means the more social engagement your website has, the higher it will rank in the search results.
Additionally, links are still one of the most crucial ranking factors. And social media is a great way to build connections. You create a new link to your website whenever you share your content on social media.
Relationships are essential in business, and social media is a great way to build them. You can create connections that benefit your brand by engaging with others on social media, helping to increase brand awareness.
Many SEO myths circulate the internet, and it can be hard to determine which ones are true and which are false. By debunking these myths, you can ensure that your SEO strategy is based on solid ground and avoid wasting time and resources on ineffective tactics.
Hurricane Digital is a new-age local business-focused marketing agency based in Brisbane. We present a wide range of services, including SEO, web design, social media marketing, and more. We are dedicated to facilitating our clients to grow online businesses and reach their goals. Contact us today to learn more about our services and how we can help you grow your Australian business.