January 3,2023

5 Types of Links That You Can Use on Your Website

Creating a website requires connecting different parts of the site. Links are essential for making this connection and helping visitors quickly find their way around the area. There are five main types of links to choose from, each with its unique purpose. Understanding how each link works allows you to create a more navigable and user-friendly website.

Internal Link

An internal link is any link from one page on a website to another page on the same website. They are used to provide navigation and help visitors find the information they are looking for on the site. Internal links are important to creating a good user experience as they allow visitors to quickly move between pages and find the content they are interested in.

External Link

External links can direct people to other websites with more in-depth information about a topic. They are a great way to give visitors access to additional resources and help create a complete picture of the subject matter.


Backlinks are links from other websites to your website. These links help improve your website’s visibility in search engines. They act as a vote of confidence for your website, showing search engines that other websites find your content valuable and exciting. When other websites link to yours, it helps your website rank higher in search engine results, making it easier for potential customers to find you.

Redirect Link

Redirect links provide a seamless experience on your website. Having links that take visitors to the most recent version of similar content can help ensure viewers are always precise and always see the most up-to-date version. This streamlined navigation can make it easier for visitors to find what they’re looking for.

By monitoring how often people are using your redirect links and where they are being directed, you can gain valuable insight into what content is resonating with your audience. This can help you make informed decisions on optimising your website and content.

Bookmark Link

Bookmark links are a great way to save a web page for easy access in the future. They allow users to quickly find a page they’ve already visited without having to search for it again. They can be a great time saver for people who frequently revisit websites.

By understanding the five different types of links, you can effectively use them to improve your website’s navigation, SEO, and usability. Now that you know the various links available, you can start building your website more confidently.


In summary, several types of links can be used on a website to improve the user experience. Internal links allow visitors to navigate and find the content they are looking for easily. External links are used to link to other businesses, organizations, or individuals. Backlinks help increase a website’s visibility and create connections to other sites. Anchor links are used to direct visitors to a specific section of a page. Lastly, image links are used to link other pages via images. Utilizing these various links makes for a more interactive and engaging website.

Hurricane Digital is a new-age local business that offers marketing services for various businesses. If you are looking for web design services in Brisbane to help create your website, work with us today!

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