Search Engine Optimisation (SEO) helps you to reach the right customers, generate more leads, and increase website traffic. However, with so many SEO strategies and tactics available, it can be easy to make mistakes that can affect your success.
This article looks at several common SEO mistakes that can stop your business from achieving success. We’ll discuss what each error is, why it’s important to avoid it, and how to fix it.
Your page titles are the first thing people see when they search for your business. If your title isn’t interesting or doesn’t include the right keywords, people won’t click on it. To ensure your titles are compelling and optimised, make sure they have the target keyword, are specific and descriptive, and are no longer than 70 characters.
The wrong keywords can hurt your rankings and make it difficult for people to find your business. To fix this, focus on long-tail keywords. These are keywords that are more specific and have less competition. Be sure to include your target keyword in your content’s title, headings, and body. You should also use related keywords to help search engines make sense of the context of your content.
Social media is a powerful tool for driving traffic to your website. Make sure to include social media sharing buttons on all your pages and posts. This will make it easy for visitors to share your content with their followers. You should also post links to your website on your social media profiles, as this will increase your visibility and help to drive more traffic.
Track the performance of your website and SEO efforts. This will help you understand what’s working and what needs improvement. Use tools like Google Analytics and Search Console to track your website’s traffic, rankings, and other performance metrics. This information can be used to make changes and adjustments to improve your website’s performance.
Mobile devices are becoming convenient for people to access the internet, so ensure your website is optimised for them. Otherwise, you’ll miss out on potential visitors from mobile searches. The good news is that Google now gives preference to mobile-friendly websites. Check if your website is designed with a responsive layout and optimised for mobile devices.
Your content should be well-written, informative, and engaging. Poorly written content can turn off potential customers and negatively impact your SEO. Proofread all content and use relevant keywords to enhance your website’s visibility across search engine results. Additionally, use visuals like images, videos, and infographics to keep your visitors engaged and interested.
Properly optimised internal links are essential for improving your website’s usability and SEO. Internal links help visitors navigate your website and find the information they need. They also allow search engines to crawl and index your website, which can improve your rankings. Make sure all internal links use descriptive anchor text and point to relevant pages.
It’s important to regularly update your website content to keep it fresh and relevant. If your website is outdated, visitors may leave and never return. Additionally, search engines may not crawl your website as often, resulting in lower rankings. Aim to update your website content at least once a month to ensure it remains relevant and engaging.
Although SEO can be time-consuming and requires a lot of effort, it is necessary for any business that wants to stay competitive. Taking the time to understand the basics will help you create a website that is optimised for search engines and can drive more organic traffic to your business. With the right plan in place, you can lead your business to success.
Hurricane Digital is a full-service digital marketing agency that specialises in SEO services. Our experts have years of experience in the industry and can create a custom SEO plan tailored to your business’s needs. Call us at (07) 3132 8715 to learn more.