June 27,2022

Top Reasons Why You Should Value Local SEO Strategies

Most people are now turning to search for local businesses on Google and this has greatly impacted the SEO industry. Your previous SEO strategy may no longer be as impactful as it used to be. Due to this, many businesses are now competing to rank for local searches instead, and so should you. Below, we list the advantages of ranking locally and how it can grow your business.

1. Increase Brand Awareness and Credibility

People are often looking for local businesses, especially in the local neighbourhood. Having your website rank on the first page of Google results can translate to a lot more customer enquiries. Locally ranking on Google is a great indicator to search engine users that you are a reputable business. If you rank at the top of Google, it can also increase your customer engagement and conversion rate significantly.

2. Better Conversion Rates

As mentioned, customers who use local searches tend to be a lot more engaged compared to those using generic searches. These customers take time to make decisions and often conduct research before reaching out to businesses. It is important to rank locally because it will increase your conversion rates since you know that you are reaching a highly targeted audience, who is a lot more likely to convert.

3. Enhance Keyword Performance

Keyword performance is a strong predictor of rankings and is often a key ranking factor. If you want to rank well on Google, you need to ensure that you are using the most relevant keywords. Local searches often contain keywords within the local region, and when you rank on the first page of Google, you see your keyword performance improve.

4. Improve Return of Investment (ROI)

Ranking highly on Google has a direct impact on your ROI, and if you are a local business, you should definitely aim to rank on the first page of Google. This will prove to be more cost-effective than paying for Google AdWords. Furthermore, your local presence can help your business to grow and develop opportunities that might not have been available to you otherwise.

5. Link Building and Authority

Having a local business can be an excellent way to build links and authority. If you rank on the first page locally, you will be in a better position to attract links, especially local ones. Local links are considered to be higher quality links and can help to increase your search engine rankings.

6. Stronger Ability to Compete with Competitors

It is important to rank locally because your competitors are likely to be ranking for local keywords and if you want to beat them you need to rank locally. This is often the best way to overtake your competitors if you want to gain a competitive advantage.

7. Positioning Yourself as an Industry Expert

If you are a local business and are ranked first page on Google, this will help to improve your positioning and perception in the industry. This can be a great way to build your brand and develop a strong reputation within your industry.


Ranking on the first page locally on Google can help you to achieve a lot of goals. It can help you to attain a competitive advantage by beating your competitors, increasing your conversion rates, and enhancing your reputation as an industry expert. The above are some of the main benefits of ranking locally, and they can help to improve your overall business. It is time you change your strategy and try to rank locally.

If you are looking for a local marketing agency in Brisbane, you can hire Hurricane Digital. We are focused on helping local businesses rank better with a new approach to local SEO. Hire us to get the most value out of your money and grow your business. Hurricane Digital services all clients in Australia.

I guess what we’re trying to say is that you should hit the damn button

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