February 28,2023

The Truth About Some of the Most Common SEO Misconceptions

Search engine optimisation (SEO) is one of the most powerful tools for ensuring a company’s  website ranks highly on search engine results pages. Unfortunately, many misconceptions about SEO can confuse and frustrate website owners.

When it comes to SEO, content optimisation is essential. It involves analysing a website’s content and ensuring it is optimised for keyword usage and relevance. But what is the truth about the most common SEO misconceptions? Here are some ideas.

1. Google My Business (GMB) Guarantees Local SEO Results

Creating a Google My Business profile can help local businesses appear in search engine results. However, this alone does not guarantee SEO success. Quality content, meta tags and other SEO techniques are still necessary to rank higher in search engine results.

A Google My Business profile can help you stand out in the local search engine results. Google My Business allows you to add photos and videos to showcase your products or services and make your profile more attractive to potential customers.

2. Google Displays All Information Listed in GMB

Google does not display all the information listed in Google My Business. It will display the most relevant information for each search query. For example, if a user searches for a “restaurant in New York City,” Google may display the restaurant’s address, hours of operation, menu, and reviews.

Google may also display other information, such as the restaurant’s website and social media profiles, if they are available. As a result, people can look them up online for more information. Therefore, it is essential to keep your Google My Business profile current.

3. No Need For Backlinks in Citations

Backlinks are not required in citations, but they can be beneficial. They are hyperlinks from other websites that link back to yours. They are often used to increase website traffic and search engine rankings. Citations mention your business name, address, and phone number on other websites.

Backlinks help to build trust and credibility and can also help improve local search engine rankings. Although backlinks are not required for citations, they can be beneficial. Backlinks from relevant and authoritative websites can help increase your website’s visibility, authority, and credibility.

4. Nobody Reads Reviews

Reviews play an essential role in the decision-making process of potential customers. They help customers understand the quality of service or product a business provides. Reviews also help companies to understand their customers’ needs and identify improvement areas.

Businesses with good reputations and positive reviews are more likely to attract customers. Reviews are also crucial for SEO as they can help improve a business’s rankings. Therefore, it is vital to encourage customers to leave reviews to build trust and credibility.

5. Content Does Not Help in Local SEO

Content plays a significant role in local SEO. Content helps to optimise local search engine rankings and drive traffic to a website. Quality content is essential for local SEO as it helps to establish credibility and trustworthiness in the eyes of potential customers.

Content should be optimised for local keywords, such as the city’s name, business type, and other relevant terms. It should also be regularly updated and shared across social media platforms to help boost visibility. Quality content is vital for local SEO success and should be noticed.


SEO is one of the most critical aspects of digital marketing. It is the practice of optimising your website and content to make it more visible to search engines and online users. Despite its importance, many must be more accurate about SEO to avoid misguided decisions and wasted resources.

Hurricane Digital is a local marketing agency in Brisbane helping businesses leverage against their competitors in the industry. Through SEO in Spring Hill, we can conceptualise effective campaigns to bring businesses to their peak. Learn more about the power of digital marketing by scheduling a meeting with our experts today.

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