The art and science of building a website are intertwined. The aesthetic appeal is critical to attracting new customers, but so is ensuring that existing customers are delighted. For this reason, you need to balance one element and the other.
In this article we’ll share eight design mistakes you should avoid when creating a website.
Design and functionality are both essential. You will lose traffic and leads if you prioritize one over the other. Your website’s visitors want it to load quickly and be simple. Failure to engage or navigate your site may result in customers clicking away from it.
Both on and off the internet, a consistent message, and customer experience should be given to the target market. Communicating your brand and values through your website is just as important as doing it through other means. Identifying and connecting with your customers on several platforms is crucial to the success of your organization.
No amount of eye-catching design will help if your intended audience does not understand what you’re trying to say. The information on your website must demonstrate how your organization can meet the needs of its visitors. Breaking up long paragraphs of text with visuals might help keep readers engaged.
If your company has a significant local presence, you must have a mobile-first design. There is a strong focus on completing a purchase when people use mobile devices to do local searches. If your website isn’t mobile-friendly, you’re going to lose customers.
Businesses can purchase websites, but the owners don’t know what to use them. Your website is an extension of your online persona and a digital sales representative. A well-defined goal is essential for the success of your website. You’ll be able to give the web design firm a more precise brief this way.
In most cases, a demo of your website will be provided by a professional web design company upon request. If you find one, you can point the web designers toward a similar website. As a result, they will better understand your website’s purpose.
While it is essential to know what you want from the website, it is equally critical to understand what your clients want from your website as well. Remember that your website can be a potent marketing tool, but don’t let it become just another tool. If your clients want to return to your site, it needs to be functional, practical, and relevant. To do so, you need to know your ideal consumer and what they want from your website to get started.
Even though it always happens, it’s easy to avoid in website design. Your audience must be able to get in touch with you whenever they feel like it.
At the most, they should be able to get in touch with you in one or two clicks. Make sure you don’t miss a Contact Us page in the main menu.
You can also place the contact information at the top or bottom of a website’s content. Give clients many ways to get in touch with you, including contact forms, phone numbers, email addresses, social media channels, and messaging apps like WhatsApp.
Many pre-made themes are available for usage on your website. However, if you want a high-quality, search-engine-friendly webpage, you’ll need to work with experts.
Great design and good content aren’t enough. You should gently persuade the user to take action by your website. To encourage a visitor to engage with your website, strategically positioned CTAs are a must.
Your calls-to-action (CTAs) must make it clear to the user what to do and where to go after clicking the button. Ensure your CTAs operate appropriately on smartphones, tablets, and desktop computers.
You can create a professional, user-friendly, and successful website by avoiding these design mistakes. However, not all business owners are equipped to address all these issues. Thankfully, you can seek assistance from experts to carry your lack of technical knowledge.
Hurricane Digital is a local digital marketing agency in Brisbane that provides various services, including website design. Contact us now to find out how we can assist you!