October 24,2022

How Website Themes Impact Your SEO Ranking

Google’s algorithms are constantly changing, but one thing remains the same: the importance of a well-designed website. A high-quality and goal-driven website not only looks good, but is also easy to use and navigate. This begs the question: do website themes matter for your SEO?

The Importance of Website Themes and How It Also Plays a Pivotal Role in SEO

Websites are like cars. If you want yours to stand out from the rest, you need to make sure it has a great design. The same goes for website themes. A well-designed website theme can make your site look more professional and give it a unique edge that will help it stand out from the rest.

But website themes are not just about looks. They can also play a pivotal role in your site’s search engine optimization (SEO). A well-designed website theme can help your website rank higher in search engine results pages (SERPs), and attract more organic traffic.

There are a few things to consider when choosing a theme for your website, including:

  • The overall design and layout of the theme;
  • The code quality and structure;
  • The SEO features and options;

A good theme will strike a balance between these three factors, and help you create a website that looks great, ranks well, and converts visitors into customers or leads.

Mitigating the Common SEO Problems With a Site Theme Upgrade

Tip #1: Avoid Website Themes with Poor UX

When it comes to SEO, there are a lot of factors that can affect your website’s ranking. One of the most common problems is having a website theme that negatively impacts your site’s user experience (UX).

A bad UX can lead to a high bounce rate, which tells Google that your website is not providing what users are looking for. This can lead to a decrease in your ranking. To avoid this, make sure to choose a website theme that is designed with UX in mind. Look for themes that are easy to navigate and offer a great user experience.

Tip #2: Make Sure Your Theme is Mobile-Friendly

Another common problem that can impact your SEO has a website theme that is not mobile-friendly. Google is now using mobile-first indexing, meaning that your website’s mobile version is used to determine your ranking.

So, if your website is not optimized for mobile, it could compromise your SEO. To avoid this, make sure to choose a website theme that is designed to be responsive and mobile-friendly. This way, your website will look great and work well on all devices.

Tip #3: Avoid Website Themes that are Slow

Another common SEO problem has a website theme that is slow to load. Google considers website speed when determining rankings, so if your website is slow, it could negatively impact your SEO. To avoid this, make sure to choose a website theme that is designed to be fast and lightweight. This way, your website will load quickly and won’t impact your SEO.

Tip #4: Make Sure to Keep Your Structured Data and SEO Metadata the Same as You Upgrade Your Themes

When you upgrade your site’s theme, it’s important to keep your structured data and SEO metadata the same as before. Otherwise, you could lose your search engine rankings and traffic. Here are some tips to help you make the transition smoothly:

  • Keep your URL structure the same. If you change your URL structure, you could lose your search engine rankings and traffic.
  • Make sure your new theme is compatible with your existing plugins. If not, you may need to find new plugins or hire a developer to create custom code.
  • Test your new theme on a staging site before making it live. This will help you catch any potential issues before they impact your live site.
  • Update your sitemap and submit it to search engines. This will help them index your new site quickly.
  • Monitor your traffic and search engine rankings closely after launching your new theme. This will help you catch any potential issues and make sure your site is performing well.

By following these tips, you can help ensure that your site’s SEO isn’t affected when you upgrade your theme.

The Bottom Line: Keeping SEO Practices a Priority as You Explore New Website Themes

There are many factors to consider when choosing a new website theme, but SEO should always be a priority. With so many different themes and options available, it can be tempting to choose one based solely on aesthetics. However, if a theme is not optimized for SEO, it can actually do more harm than good.

By following the tips above, you can choose a theme that will help you achieve a higher search engine ranking and attract more visitors to your website.

Are You Looking for a Local Marketing Agency in Brisbane? 

Here at Hurricane Digital, we’re an SEO agency that can elevate your SEO strategy and boost your online presence with our wide range of digital marketing solutions. 

We take a strategic approach to online marketing, which means we have a highly customized approach to every one of our clients. We’ll work with you to establish a customized marketing strategy to meet your exact needs, so get in touch with us today to start your journey to building a stronger brand in a competitive, digital arena. 

I guess what we’re trying to say is that you should hit the damn button

Book Your Strategic Call →