July 11,2022

Key Website Performance Metrics You Should Be Tracking

The speed and performance of your website are essential to the success of your online business. Many business owners don’t realize that simply having a website isn’t enough; you also need to make sure that your website loads quickly and efficiently. If your website is slow or doesn’t load properly, you may be losing customers and potential revenue.

Key Website Performance Metrics You Should Be Tracking

1 – Website Speed

Website performance starts with how fast your website loads. This is most important for business websites and e-commerce. If you want to know how fast your website loads, you can use tools like Page Speed Insights or Pingdom to check. The results will give you an idea of how fast your website loads on a desktop and mobile device.

Google’s Page Speed Insights provides a score from 0 to 100 based on how quickly a website loads and how it performs. The score is based on a number of essential performance metrics. The lower the score, the better.

2 – Number of Visitors

Another important measurement to know is how many people are visiting your website. There are a number of different tools for tracking website traffic, and we’ll touch on a few in the next section. But one way is to use Google Analytics to track the number of visitors and their locations.

3 – Conversion Rates

Customer conversion means that a visitor has taken an action on your website, such as making a purchase, clicking through to another website, submitting a contact form, etc. Understanding your website’s conversion rates will help you know whether your website is performing well or not. If you’ve analyzed your website’s performance and made optimizations, but your conversion rate is still low, it’s time to figure out what’s wrong.

There are a number of tools you can use to track conversions, and some are even free. One of the most popular is Google Analytics.

4 – Bounce Rates

Another important measurement for your website is bounce rate. This represents how many visitors leave your website after viewing only one page. So if you have 100 visitors and 10 of them leave your website after viewing just one page, your bounce rate would be 10%. It’s another way to measure your website’s performance.

5 – Average Visit Duration

More than just how quickly your website loads, you need to know how long people are spending on your site. You can use Google Analytics to track this information. It will tell you the average amount of time spent on your website and will also show you the trend over time. If this number is increasing, that is a good thing.


Smart businesses know that running a website is more than just having a presence online. Every business and website is unique, so it’s important to carefully monitor your website’s performance. It requires having the right technology, infrastructure and analytics in place. For those who are serious about their online presence, website speed, traffic, conversion rates, and other important performance metrics should be tracked on a regular basis.

If you are looking for a reliable web agency in Brisbane, contact Hurricane Digital. We are a new-age local business-focused marketing agency based in Brisbane. Conducting razor-sharp local search engine optimization with one goal in mind; getting you more leads. Our local business tailored approach works to cut the fluff and excess cost out of local digital services, making us the most cost-effective and efficient service in the industry.

I guess what we’re trying to say is that you should hit the damn button

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