October 18,2022

Why Is Voice Search Optimisation Important for Businesses

Voice search is a relatively new technology that is quickly gaining popularity. More and more people are using voice assistants like Siri, Alexa, and Google Assistant to perform tasks and search for information. This digital marketing trend is only going to continue, which is why businesses need to optimise their websites for voice search.

What Is Voice Search?

Voice search is a technology that allows users to search the internet using natural language voice commands. It is an alternative to typing keywords into a search engine. It is powered by artificial intelligence (AI) and natural language processing (NLP). It can be used to search the web, find local businesses, get directions, and much more. 

Why Should Your Business Optimise for Voice Search?

As we move into the age of digital assistants and the internet of things, it’s becoming more and more important for businesses to optimise voice search. Here are four reasons why your business should make sure it’s prepared for the rise of voice search:

1. Convenient

One of the main reasons people use voice search is because it’s more convenient than typing. When you’re doing something else, like cooking or driving, it’s much easier just to say what you want to search for rather than typing it out. And as more people use voice search in these situations, it’s going to become the go-to method for search, even when typing is an option.

2. Natural

When you’re talking to someone, you don’t usually type out your words; you speak them. And as voice search technology gets better at understanding natural language, it’s going to become even more popular as a way to search.

3. Future-Proof

With the rise of smart speakers and other voice-enabled devices, voice search is only going to become more popular, so it’s essential to make sure your business is prepared.

How Can You Start with Voice Search Optimisation?

Most people use voice search to ask questions rather than to find websites. So, if you want your website to be found through voice search, you need to optimise for questions.

Here are some tips on how to do that.

1. Use Natural Language

When people use voice search, they tend to speak in natural, conversational language. So, it’s important to use natural language on your website too.

For example, if you’re a plumber, you might use the following phrases on your website:

– “How to unclog a drain”

– “What to do if your toilet is overflowing”

– “How to fix a leaky faucet”

2. Optimise for Local Search

Local search is another important factor to consider when optimising voice search. This is because people often use voice search to find businesses near them.

For example, if you’re a restaurant in New York City, you might use the following phrases on your website:

– “Best Italian restaurants in NYC”

– “Restaurants near me”

– “Delivery restaurants in NYC”

3. Use Structured Data

Structured data is code that helps search engines understand the content on your website. It’s important to use structured data on your website if you want your website to be found through voice search.

For example, if you’re a recipe website, you might use structured data to mark up your recipes. This would help search engines understand that your website contains recipes, and it would also give them information about the ingredients, cooking time, and other details about the recipe.

Final Thoughts

Voice search is a powerful tool that can help businesses in many ways. It can improve customer service, increase sales, and help businesses better understand their customers. Voice search optimisation is important for businesses because it helps them to be found more easily online, and it can also help them improve their bottom line.

If you want to learn more about voice search, work with us at Hurricane Digital. We are a local marketing agency in Brisbane aiming to help businesses get more leads and achieve success in the digital landscape. Book a strategic call to get started today.

I guess what we’re trying to say is that you should hit the damn button

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