Local SEO has become more important than ever, especially for small businesses that rely on local customers. In recent years, local SEO has evolved, and we can expect more changes in the coming years. Therefore, keeping up with the latest trends is essential to stay ahead of the competition.
In this article, we will discuss some local SEO trends that you should follow in 2023.
Voice search is becoming increasingly popular, and it is expected to grow in the coming years. According to ComScore, 50 per cent of all searches will be voice searches by 2023. Therefore, optimising your local SEO for voice search is crucial.
To optimise for voice search, you must focus on long-tail keywords that mimic natural language. You should also ensure your website is mobile-friendly, as most voice searches are done on mobile devices.
Using structured data will also help you in making sure that your website is optimised for voice search. Structured data is a type of code that helps search engines understand the content of your website.
Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google. GMB listings appear in Google Maps and local search results, making it a powerful tool for local SEO.
You can optimise your GMB listing by ensuring your business information is accurate and up-to-date. Adding photos, videos, and customer reviews to your listing will also help to improve visibility and credibility. Finally, make sure that you respond to customer reviews promptly.
Content marketing is an effective way to attract and engage customers. In local SEO, it is vital to create content that is relevant to your local audience.
To create local content, you should research your local market and target audience. You can then create blog posts, videos, and social media posts that address their needs and interests.
Social media is an essential part of local SEO. It allows businesses to connect with and build relationships with their local audience.
You must choose the right platforms for your business to succeed in social media marketing. You should also create engaging content that resonates with your audience. Finally, monitoring your social media accounts and promptly responding to comments and messages is essential.
Link building is an essential part of SEO and especially important for local SEO. Local link building involves getting links from local websites and relevant directories to your business. This helps to increase your website’s visibility in local searches.
To do this, you can submit your website to local directories, create content that local businesses may want to link to, and reach out to local websites and ask them to link to your content. You can also participate in local events and sponsor local charities.
Local SEO is constantly evolving, and keeping up with the latest trends is essential to stay ahead of the competition. In 2023, voice search optimisation, Google My Business optimisation, local content marketing, social media marketing, and local link building will be crucial for local SEO success. By following these trends, you can attract more local customers and grow your business.
Hurricane Digital is a local marketing agency in Brisbane that you can trust when it comes to local SEO. You can count on us to help you craft a custom local SEO strategy to help your business reach its goals. Contact us today to learn more about how we can help your business succeed.