Keywords are one of the most important elements of SEO (search engine optimization), making them the cornerstone of an effective, long-term SEO strategy. Keywords are the words that people type into search engines to find exactly what they’re looking for. So, they can be extremely useful for both search engines and website owners.
In fact, the engines use them to make sure the most relevant results are returned to users, ensuring that people can get quality content. With that in mind, keywords are also the key to boosting your visibility in a saturated, online-driven landscape, so choosing the right keywords that would match your audience’s search intent is a must.
A keyword is considered high-quality when it has both the right search intent and search volume.
For a keyword to be truly useful, it must have a certain amount of search volume. Since the engines have to rank and return the most relevant results to users, they need a way to assess how popular a certain keyword is.
The most effective way for the engines to do this is to count the number of searches for that particular keyword. This way, they can return the most relevant results to users.
A keyword’s search intent is its use case, or what someone searching for that keyword wants to accomplish. So, as an example, if someone searches for “blue jeans,” they might be looking for where to buy a pair, or they might be looking for information on how to sew their own pair.
The search intent of a keyword is what makes it actionable. That means keywords with the highest search volume don’t always have the most actionable search intent. To that end, high search volume and high intent are keyword elements that really matter the most
SEO tools are great for finding the most popular keywords for your business. You can use these words to help you gain traction in the first couple of weeks and then you can use other platforms to explore other possible keywords.
For beginners, this is a great strategy, as it can help you gain traction while you’re building up your website and your presence on the web.
If you’re looking to use SEO and keywords to drive more traffic to your site, you need to set goals so you know your SEO campaign is working. Start by checking the keywords people are currently searching for that are relevant to your business or website.
Keywords are a great way to help you understand the audience you’re trying to reach. If you know your audience tends to use a certain set of keywords, you can optimize your content so it will be relevant to that audience.
You can also determine which keywords your competitors are using, and then try to see how you can expound on your keyword list based on your observations from other people.
Keywords are extremely important to SEO. They’re one of the most effective ways to increase traffic to your site and they’re also a great way to help people find you when they’re looking for what you have to offer.
While some key aspects of keyword research are a bit more advanced, like analyzing your competition, identifying search intent, and analyzing traffic data, the basics of choosing high-quality keywords is an easy way to start building your SEO strategy.
Here at Hurricane Digital, we’re an SEO agency that can elevate your SEO strategy and boost your online presence with our wide range of digital marketing solutions.
We take a strategic approach to online marketing, which means we have a highly customized approach to each and every one of our clients. In fact, we’ll work with you to establish a customized marketing strategy to meet your exact needs.