Starting search engine optimisation (SEO) campaigns for a new small business can be a daunting task. There are many moving parts, and it’s easy to get overwhelmed. But don’t worry, we’re here to help. In this article, we’ll walk you through everything you need to know to get started with SEO for your small business.
First, let’s talk about what SEO is and why it’s important. SEO is the process of optimising your website to rank higher in search engine results pages (SERPs). Why is this important? Because higher rankings mean more traffic to your website. And more traffic means more customers and more sales.
There are two main types of SEO: on-page SEO and off-page SEO:
To get started with SEO for your small business, we recommend focusing on on-page SEO. Here are a few things you can do to optimise your website for search engines:
When creating content for your website, use keyword-rich titles and descriptions. It will help your website show up in search results when people are searching for keywords related to your business.
Search engines like websites that are well-organised and easy to navigate. Be sure to organise your website’s content in a way that makes sense and is easy for visitors to find what they’re looking for.
Make sure to use alt tags on all images on your website. These tags provide information about the photo to search engines, which can help your website appear in search results when people search for keywords related to the image.
Search engines love websites that are constantly updated with new content. Be sure to add new content to your website regularly to help your website show up in search results. Regularly add new blog posts, articles, and other content to keep your site fresh and relevant.
Make sure to promote your website through social media and other online channels. The more people who know about your website, the more likely it is to appear in search results.
Backlinks are links from other websites to yours. They are important for SEO because they show search engines that your website is popular and relevant. You can build backlinks by guest blogging, submitting articles to directories, and creating social media profiles.
Use Google Analytics to track your progress and see how your efforts are paying off. Make sure to adjust your strategy as needed to continue seeing results. Google Analytics is a free tool that allows you to track your website traffic and see where your visitors are coming from. This information can be invaluable in helping you to improve your SEO.
SEO can be a complex and time-consuming process. However, it is essential for any business that wants to succeed online. It helps them to be found online by potential customers, and it also helps to improve their visibility and ranking in search engine results pages. By investing in SEO, small businesses can improve their chances of attracting more website visitors, leading to increased sales and revenue. Following the tips above can create a solid foundation for your SEO efforts.
Need help from SEO experts in Brisbane? At Hurricane Digital, we focus on getting you more leads through our local search engine optimisation efforts. Our approach is tailored to local businesses, which means we cut out unnecessary costs and fluff that other digital services come with. Contact us so we can help you.