December 13,2022

Top 8 Reasons Your Link Building Strategy Isn’t Working

The success of any digital marketing campaign is heavily reliant on a successful link-building strategy.

Link-building is the process of acquiring hyperlinks from other websites to your own and is a great way to increase website traffic, improve SEO rankings and build online visibility.

However, many businesses find that their link-building strategies are not working as expected, and this is often due to a number of common mistakes. Here are the top eight reasons why your link-building strategy might not be working in Australia:

1. Poor Quality Links

Quality links are a critical component of a successful link-building strategy. If you’re using low-quality links from irrelevant websites, or websites with low domain authority, your links won’t have much of an impact on your rankings. Links from authoritative websites, such as .edu and .gov sites, are more valuable than links from low-authority sites.

Additionally, links from related websites are also more useful than links from unrelated websites. So, make sure you’re only using high-quality links from reputable websites.

2. Inconsistent Link-Building

Link-building is an ongoing process and requires consistent effort. If you’re not regularly building new links, your existing links will gradually become less effective. Make sure you’re regularly building new links and removing or disavowing any low-quality links.

3. Too Much Link-Building

Just like what they say, too much of something isn’t good. This concept also very much applies to link-building. If you’re building too many links too quickly, you’re likely to trigger a penalty from Google. To avoid this, focus on building high-quality links and limit the number of links you build each day.

4. Wrong Anchor Text

The anchor text you use for your links is essential. If your anchor text is too generic or doesn’t accurately reflect the content of the page you’re linking to, the link won’t be as effective. Also, using the wrong anchor text can lead to a penalty from Google. So, make sure you’re using targeted anchor text and varying the anchor text you use for each link.

5. Low-Quality Content

Quality content is essential for a successful link-building campaign. Link-building is only effective if the content on your website is high-quality. If the content on your website is not up to par, you won’t be able to get high-quality links. This means that if you are not creating content that is interesting and engaging, people are less likely to link to it.

Additionally, it is vital to create content that is targeted to your audience, as this will make it more likely that they will share it. So, make sure your content is well-written, informative and engaging.

6. Not Using Social Media

Social media is a powerful tool for link-building, as it can help you to reach a wider audience and build relationships with influencers. Additionally, social media can help you to build relationships with other websites, which can lead to more links. Therefore, it’s essential to use social media when building links.

7. Not Utilising Paid Advertising

Paid advertising can be a great way to increase visibility and drive traffic to your website. Additionally, paid advertising can help you to target the right audience and increase the chances of them linking to your website. Therefore, it’s essential to consider using paid advertising when building your links.

8. Not Reaching Out To Influencers

Influencers have a large following and can help to increase your website’s visibility and link-building efforts. Therefore, it’s important to reach out to influencers and ask them to link to your website. Additionally, it’s crucial to ensure that the content you create is of high quality and that you build relationships with influencers before asking them to link to your website.


As one of the most important aspects of any SEO strategy, link-building is essential for achieving rankings in search engine results. Unfortunately, many businesses in Australia find that their link-building strategies are not producing the desired results. But by taking a closer look at your link-building strategy, you can identify the weak spots and make the necessary changes. With the right approach, you can get the most out of your link-building efforts and drive more traffic to your website.

Are you looking for an expert SEO agency to help you with link-building? Look no further than Hurricane Digital! Our team will work with you to develop a comprehensive link-building strategy that meets your unique needs. We’ll work with you to identify the most effective link-building tactics, such as guest blogging, link exchanges, directory submissions, and more, and help you identify high-quality link-building opportunities and ensure that your link-building efforts are successful. Let us get the most out of your link-building efforts. Contact us today to get started!

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