A business website’s primary purpose is to generate traffic, leads, and sales. Your website can be a powerful sales tool, especially if it is designed and optimised for conversion. However, if you don’t get any traffic to your website, it won’t be able to generate any sales.
One powerful tool to increase website traffic is organic social media marketing. As social media has increasingly become popular, it has developed new features proven useful for marketing like chatting options, live videos, posts, stories and reels. It has full potential for brands to reach their target audience.
For example, Facebook has an automated built-in lead generation option on messenger. This feature can help you create a chatbot linked to your business website. With this feature, you can send traffic to your website.
Another example is Pinterest. When someone clicks on your pins, they will be taken to your site. You can also share your blog links on social media to get even more traffic.
When deciding on social media platforms for your business, selecting the ones where your target audience is most active is essential.
Social media marketing can help drive traffic to your website through referrals. Here are some ideas on how you can use these platforms to promote your website and get more visitors.
It’s important to have an optimised social media profile to introduce yourself to potential customers. Your bio should represent your brand well, including your value proposition, style, and tone. Ensure your bio is relatable to your target audience, and include a link to your website to drive traffic there.
If you want more people to find and read your content, you need to promote it on the most popular social media platforms where your target audience hangs out the most.
For example, content marketers can take advantage of social media to promote their blogs and other content. They will definitely get more website traffic from posting those content.
When people are considering a purchase, they often turn to online reviews to help make a decision.
Social proof can help increase the perceived value of your website. Reviews and testimonials from satisfied customers can lend credibility to your brand and make it more appealing to potential buyers.
Hashtags are like keywords in social media. When you use relevant hashtags in your posts, your audience will likely find the post’s topic. They will be able to read, share, and link to it.
Hashtag-friendly social media platforms include LinkedIn, Twitter, and Instagram.
Adding social share buttons to your website content will allow users to share your content with their social networks, which will help increase your website traffic.
You will not get any website traffic if you post your content at a time when no one is online. You should find the best time to post on each social media platform.
While some digital marketing managers focus their efforts on major social media platforms like Facebook and Instagram, using actively growing platforms like TikTok and Pinterest can help increase traffic.
There are various ways to drive traffic to your website. One of the most effective methods is organic social media marketing. Following the tips mentioned above can help you use the right social media platforms to promote your website, drive traffic and increase sales.
Do you need help from a local marketing agency in Brisbane to craft an effective organic social media marketing plan for your business? Hurricane Digital offers a range of services that can help you achieve your online marketing goals. Contact us for more information!
