August 15,2022

Optimising Your Website’s Source Code for SEO Visibility

A website’s source code is the core system that makes it run the way it is. This code is written in a programming language and is used to tell the computer what to do. The source code can be optimised to make the website function better and to improve the website’s ranking on search engines.

Failing to do this would cause a couple of errors and glitches that may harm the visibility and reputation of your brand online.

Optimising Your Website’s Source Code

The source code of a webpage can tell search engines a lot about what that page is about. Search engines use this information to decide how to rank the page in search results. When creating or editing web page content, one needs to be mindful of how the search engines will interpret it. This can be accomplished by focusing on the HTML code, which includes tags such as the title tag, meta description, H1 heading tag, internal links, anchor texts, no-follow links, image alt tags and canonical tags. The source code can be viewed by opening a webpage and using the “Ctrl + U” shortcut. Below are just a few of the viable ways to optimise it overall.

1. Using Alt Text for Images

The alt text is used to describe an image on a web page. This text is displayed if the image can’t be loaded for some reason. Search engines also use alt text to understand the image. This can help improve the ranking of the page.

It is important to have a short and specific description of your brand. You should also use keywords in your description, but make sure you do not stuff them. Images associated with your brand should be tagged rather than images used for decorative purposes.

2. Make Use of Canonical URL Tag

This tool helps to identify pages with duplicate content so that the original page can be identified. This is especially useful for eCommerce sites that might have pages for the same product with only slight differences, like colour or size. By adding canonical tags to each page, search engines can more easily identify the original page.

3. Make Use of H1 Tags

The H1 tag is important because it tells both users and search engines what the main topic of your page is. Think of it as the title of your page. Just as you would want the title of your book or article to be clear and concise, so too should your H1 tag.

Your title should be reflective of the main theme in your article, be concise and between 20-70 characters, and include a major keyword to help with your SEO. You can also break your article into smaller sections using H2-H6 tags and ensure the text following each section is not too long—aim for around 250-300 words per section.

4. Utilise Title Tag Optimisation

The title tag of a web page is the HTML element that specifies the title of the page. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page and are important both for SEO and social sharing. 

Your title tags should be unique and accurately describe the content on each of your web pages. Keep your titles to a reasonable length (50-60 characters) so that they don’t get cut off in search engine results. Use one or two relevant keywords rather than stuffing keywords into your titles.


Optimising your website’s source code is important in improving your website’s SEO visibility. By improving your website’s source code, you can improve your website’s ranking on search engine results pages and make it easier for search engines to index your website.

If you are looking for a well-trusted SEO agency in Brisbane that will help you with your source code, look no further than our expertise here at Hurricane Digital. We are here to get you more leads by conducting razor-sharp local search engine optimisation. Call us today and let us discuss about the state of your page’s SEO source codes.

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