September 20,2022

5 Important Benefits of Optimising Your Business Page Speed

We all know that a slow website is a major turnoff for users. That’s why it’s so important to make sure your website is as fast as possible. And one of the best ways to do that is to optimise your business page speed.

What Is a Business Page Speed

The speed of a business page is the amount of time it takes for the page to load. Page speed is vital for a number of reasons, including:

  • User Experience. A slow page can frustrate users and lead to a poor experience.
  • Search Engine Optimisation. Search engines take page speed into account when ranking websites. A slow page can therefore negatively impact a website’s search engine ranking.
  • Conversion Rates. A slow page can cause users to abandon the website entirely, leading to a loss in potential customers or sales.

What Are the Benefits of Optimising Your Business Page Speed

Here are five crucial benefits of optimising your business page speed:

1. Improve User Experience

Slow loading times are one of the biggest turnoffs for users. Studies have shown that a 1-second delay in page load time can result in a 7% loss in conversions. That’s why it’s so important to make sure your website is as fast as possible. Optimising your page speed can improve your website’s user experience, leading to more conversions and sales.

2. Boost Search Engine Rankings

Page speed is a ranking factor for search engines like Google. If your website is slow, it could negatively affect your search engine rankings. By optimising your page speed, you can help improve your search engine rankings and get more traffic to your website.

3. Reduce Bounce Rates

Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate is often a sign that your website is slow or irrelevant to what users are looking for. You can help reduce your bounce rate and keep users on your website longer by optimising your page speed.

4. Save Money on Hosting

Slow websites can cost you money in lost sales and customers. But they can also cost you money in increased hosting costs. That’s because slow websites use more resources and bandwidth than fast websites. So if you have a slow website, you may be paying more for hosting than you need to.

5. Get More Social Shares

Social media is a powerful marketing tool. But if your website is slow, getting people to share your content on social media can be challenging. That’s because people are likelier to share content that loads quickly and is easy to read. So if your website is slow, you could miss out on potential social media traffic. Optimising your page speed can help make your website more shareable on social media, leading to more traffic and exposure for your business.

How to Optimise Your Business Page Speed

There are a number of ways to improve the speed of a business page, including:

  • Optimising Images. Large images can slow down a page, so it is vital to ensure that all images are as small as possible without compromising quality.
  • Minimising Code. Excess code can also slow down a page, so keeping code to a minimum is essential.
  • Using a Content Delivery Network. A content delivery network (CDN) can help improve page speed by delivering content from servers closer to the user’s location.
  • Enabling Browser Caching. Browser caching can help to improve page speed by storing frequently accessed files on the user’s computer so that they do not need to be downloaded each time the page is accessed.


If you’re not already optimising your business page speed, you’re missing out on some serious benefits. Not only will you see an improvement in your search engine rankings, but you’ll also enjoy increased website traffic, higher conversion rates, and improved user experience. So what are you waiting for? Start optimising your pages today!

If you’re looking for a top-notch website design company in Brisbane, look no further than Hurricane Digital. We are passionate about helping businesses succeed online. We offer a full range of web design and development services, from initial concept and planning to design, development, testing and launch. Let us create a  fast bespoke website that meets your business needs. Contact us to get started!

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