November 8,2022

How to Optimise Your Digital Marketing for Voice Search

Digital marketing is marketing techniques delivered through digital channels such as email, websites, social media, and online advertising. The goal of digital marketing is to reach a larger audience than traditional marketing methods and to do so more efficiently.

Voice search is a tool that is becoming more and more popular. People are using it more and more often, and companies need to ensure they are optimised for voice search to maintain their traffic and improve their rankings.

Voice Search for Digital Marketing 

Voice search optimisation is important in digital marketing because it can make your brand more visible online and improve your SEO ranking.

Voice search is a technology that allows users to search the internet hands-free. This is beneficial because it saves time and effort spent typing in a search query. Additionally, voice search can be combined with local search optimisation to produce better results for users searching for nearby businesses or services.

4 Steps to Voice Search Optimisation

Search engines are constantly evolving to understand better how people search for information. As more and more people use voice search to find what they need, it’s important to ensure your website is optimised for this technology.

Voice search is a growing trend, and ensuring your website is optimised for this technology is important. Search engines are constantly evolving to understand better how people search for information. As more people use voice search, it’s become vital to integrate this into your SEO and digital marketing strategies.

Here are four steps to help you achieve that:

1. Get to Know Your Audience

Understanding your audience and how they speak conversationally is important to optimise your content for voice search. You should consider your audience’s pain points and questions and ensure your content addresses these issues.

2. Incorporate Long-Tail Keywords

Voice search is a way of searching the internet using spoken words instead of written ones. This makes internet searching more like a conversation. You can improve your chances of being found in a voice search by using long-tail keywords in your content. 

Long-tail keywords are specific and descriptive phrases people are likely to use when looking for something specific. Using these kinds of keywords ensures that your content comes up when people are looking for the things you offer.

3. Utilise Your FAQ Pages

Many people use voice search to find answers to commonly asked questions. You can make your FAQs more likely to be found by optimising them to answer any long-tail questions your audience may have concisely.

4. Optimise Your Business Website

You should make your website more mobile-friendly so that it loads faster and is easier to navigate. This will help you improve your ranking in search results.


Digital marketing for voice search can be optimised in several ways, including using natural language in website content, optimising website content for featured snippets, and using structured data to help search engines understand your content.

By following these tips, you can improve your chances of being found by users using voice search to find businesses like yours.

Hurricane Digital is a new-age local business-focused marketing agency based in Brisbane. Conducting razor-sharp local search engine optimisation with one goal: getting you more leads. Our local business-tailored approach works to cut the fluff and excess cost out of local digital services, making us the most cost-effective and efficient service in the industry. Hurricane Digital services clients Australia-wide. If you need digital marketing services in Brisbane, we’re happy to help! Get in touch with us today and let’s talk!

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