December 6,2022

Marketing Guidelines When Setting Up Your Own Business

The business world is competitive, with many players vying for the same customer base. As a new company, you need to be able to differentiate yourself from the rest.

Moreover, you also have to come up with strategies that help you market your products and services effectively without breaking the bank.

Here are some marketing tips that can help you:

Make a List of People You Know

Starting a business is a big undertaking; you must work hard to succeed. One of the first things you should do is compile a list of people you know personally or professionally. You can use this to spread the word about your business and sell them products or services.

If you’re unsure who they are, you should start by contacting all your friends and relatives. Consider asking people in your community to refer to their friends. This method allows you to generate your list of customers and refer others to the business.

Host Free Events

It’s important to host free events in your area. You can set up an informational booth at a local community event or by hosting your seminar. This will help you get your name out there and generate interest in your business.

You can start with online workshops or webinars to attract a new audience. You can then use this platform to connect with people who are interested in your business and let them know about your upcoming events or seminars. The internet is one of the best places to find potential customers for your business.

Build Your Landing Page Before You Launch

The first thing you need to do is build your landing page. This is the first place people will go when they visit your website, and it’s also where you’ll collect leads for your business.

A landing page should be short, sweet and to the point. You want to give visitors a quick overview of what you offer and how much it costs so that they can make an informed decision about whether or not they want to invest in your services.

Utilize Search Engine Optimization

One of the best ways to get found by potential customers is through search engine optimization. This means you’ll need to create content on your website that will rank highly in Google and other search engines so that people can find it when looking for services like yours.

Use Content Marketing

Content marketing is another way to build a brand and attract new customers. It’s also great to boost your SEO rankings and increase visibility on search engines like Google. The idea behind content marketing is that you create valuable, original content that people want to read or watch.

You then share it on social media, blogs, or other websites to drive traffic back to your landing page, where they can opt in.

Use Only the Best Marketing Strategies

You must use only the best marketing strategies when building your brand. This will help you attract new customers and build credibility so that people are willing to pay for your services. The key is to find a balance between tactics that generate quick results and those that take time but pay off in the long run.


There are many things that you need to consider when starting up a business. The tips in this article will help you get the ball rolling and help establish a solid foundation for your company. The key is to take the time to understand your business and its goals before making any decisions. 

Once you have a plan in place, it will be easier for you to achieve success. When you need a marketing agency in Australia that can help you reach your goals, contact Hurricane Digital today. We’re here to help you build a business that works for you.

I guess what we’re trying to say is that you should hit the damn button

Book Your Strategic Call →