September 12,2022

5 Local SEO Elements Companies Should Consider in Optimizing

Informing a community about a business does wonders. Local SEO helps companies promote their products and services to local customers when they’re looking for your type of business. As a result, it can become a game changer for small businesses. Optimising for the local scene can also make a business stand out from its close competitors.

Local SEO can help you to get more website visitors from your local area. It can lead to more sales and customers for your business while helping you build trust and credibility with your local community. However, which elements should companies never leave out during optimisation? Here are some ideas.

1. Long Tail Keywords

As a business owner, you know that ranking high in search engine results is essential for driving traffic to your website. But while there are a variety of strategies you can use to improve your ranking, one of the most effective is to target long-tail keywords.

Long tail keywords are keyword phrases that are longer and more specific than your average keyword. They are easier to rank for and tend to be more precise, making them more accessible to target than broader tags—an excellent option for businesses starting with SEO.

2. Online Directories

One of the best ways to get your business noticed online is to list it in online directories. Directories help customers find your business when they search for products and services offered in your area. Not only do they improve your chances of being seen, but they also help improve your local SEO.

It can lead to more customers finding your business when they search for products and services you offer in your area. In addition, online directories can help build your brand awareness and credibility. Potential customers will see that you are a credible business they can trust.

3. Voice Search

If you haven’t noticed, people use their voices to search for more things. Voice search is a feature that allows users to search the internet using their voice instead of typing. Voice search is convenient and fast.

To take advantage of this growing trend, you need to optimise your website for voice search. Voice search optimisation is different from traditional SEO. You need to focus on long-tail keywords, natural language, and questions when optimising for voice search.

4. Google Local Packs

Google Local Pack is a list of three business listings that Google displays for certain searches related to a specific location. The results are based on the searcher’s location, containing a business name, address, and phone number.

Local packs are displayed on the first page of the search results and are visible. It means they can attract a lot of attention and clicks. You must optimise your Google My Business listing to appear in the local pack.

5. Google My Business

Google My Business is a free tool that allows businesses to manage their online presence across Google. This tool lets you update your business information, post updates, answer questions, and more.

You should optimise your Google My Business listing to improve your chances of appearing in local search results. When optimising your listing, include your NAP, business category, business description, business hours, images, and more.


Local SEO helps your business appear in local search results when people search for businesses like yours, assisting companies in attracting new customers and growing their business. You can do a few things to optimise your website and online presence for local search. But remembering to add local SEO elements while optimising should make the process easier and generate better results.

Hurricane Digital is a local marketing agency based in Brisbane. We offer essential digital marketing services, helping businesses expand their reach online. Our specialisation includes local SEO while making optimisation work for people in the community to see a company grow online. Speak to our website designers in Brisbane and update your website today.

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