April 16,2024

Leverage Google My Business Features to Boost Your Brisbane Small Business’s Online Presence

For Brisbane small businesses looking to excel in the digital landscape, Google My Business (GMB) is a must-have tool. GMB is a powerful, free platform that enables businesses to manage their online presence on Google Search and Maps. With more consumers turning to Google for information on local products and services, optimising your GMB listing is crucial for increasing visibility, attracting customers, and ultimately driving sales. By claiming, verifying, and enhancing your GMB listing with compelling content and features, you increase the chance of outshining competitors in local search results and attracting valuable leads.

In this comprehensive guide, we will explore how Brisbane small businesses can effectively leverage Google My Business to boost their online presence. Not only will you learn how to claim and verify your listing, but we’ll also dive into best practices for optimising your profile for local SEO visibility, harnessing customer reviews and implementing GMB’s built-in promotional tools. In addition, you will get insights into the importance of monitoring and analysing GMB Insights, enabling data-driven marketing decisions for unparalleled results.

At Hurricane Digital, a new-age local business-focused marketing agency based in Brisbane, we understand the power of GMB as an essential tool to help local businesses thrive in today’s fast-paced digital world. Our team works tirelessly to ensure our clients achieve razor-sharp local search engine optimisation with the ultimate goal of generating more leads. By partnering with us, we’ll help you cut through the fluff and excess costs of local digital services, ensuring you receive the industry’s most cost-effective, efficient solution.

Claim and Verify Your GMB Listing: A Crucial First Step for Success

Claiming and verifying your listing is essential to kickstart your Google My Business journey. This process certifies your business’s legitimacy and ensures that scammers cannot claim your listing. To claim and verify your Brisbane small business on GMB, follow these steps:

  • Search for your business on Google: Look up your business name and location to see if a listing already exists. If one does, click on “Own this business?”
  • Sign up or log in to GMB: Create a Google account or log in with your existing credentials.
  • Enter your business information: Provide accurate, up-to-date details about your business, including its name, location, phone number, and category.
  • Request verification: Submit your information and select a verification option, such as phone or postcard. Once verified, your listing goes live, and you can begin optimising it.

Optimise Your GMB Profile: Tips to Enhance Your Local SEO Visibility

Claiming your GMB listing is just the beginning. You’ll want to optimise your listing to maximise visibility in local search results. Consider implementing these strategies:

  • Ensure accurate and consistent information: Double-check that your business name, address, contact details and categories are precise and consistent across all online platforms to foster trust and enhance local SEO.
  • Add relevant, high-quality images: Showcase your products, services and business premises with eye-catching images to entice potential customers. Include your logo and a cover photo, both optimised for GMB’s recommended dimensions.
  • Provide detailed business information: Describe your business’s offerings, emphasising unique selling points and incorporating relevant keywords to boost SEO.
  • Update your business hours: Keep customers informed of your working hours, including any changes for special events or holidays.

Harness the Power of Customer Reviews: Reputation Management and Trust Building

Online reviews are a powerful influencer in consumer decision-making. For Brisbane small businesses, proactively managing online reviews on your GMB listing enhances your online reputation and positively impacts local search rankings. Follow these best practices for leveraging customer reviews:

  • Encourage happy customers to leave reviews: Prompt satisfied clients to review your business on Google, as an increased volume of positive reviews can improve your local SEO.
  • Respond to all reviews: Engage with your customers, thanking them for positive feedback and constructively addressing any negative concerns. This demonstrates your commitment to customer satisfaction.
  • Learn from reviews: Use customer feedback as insight to improve your products, services or overall customer experience continually.

Utilise GMB Posting and Promotional Tools: Engage Your Target Audience

GMB offers a range of features to help you engage with your potential customers. Here are a few promotional tools to consider:

  • GMB posts: Share updates, events, offers, or new products through GMB posts, providing relevant and enticing content for your audience.
  • Reserve with Google: Integrate your booking system with GMB to allow customers to book appointments or services directly from your listing.
  • Google Q&A: Monitor and participate in the Questions & Answers section of your GMB listing to assist potential customers with their queries and showcase your expertise.

Monitor and Analyse GMB Insights: Data-Driven Marketing Decisions

Google My Business Insights offers valuable data about your online visibility and customer engagement, helping you make data-driven marketing decisions. Regularly monitoring your GMB Insights can help you understand:

  • Search queries: Discover which search terms users entered when your listing appeared in results, allowing you to optimise your keywords for better visibility.
  • Customer actions: Analyse various customer engagement metrics, such as phone calls, website clicks, bookings, or driving direction requests, to identify potential areas for improvement in your GMB listing.
  • Local rankings: Uncover how your listing fares against competitors in local search results, empowering you to target specific areas for growth.

Partner with Hurricane Digital: Optimise Your Brisbane Small Business’s Google My Business Listing for Maximum Results

Mastering the numerous facets of Google My Business can be challenging for Brisbane small business owners. Partnering with an experienced marketing agency like Hurricane Digital can give you the expertise and resources to optimise your GMB listing and drive online successfully. Our dedicated team is committed to helping you navigate the complexities of local SEO, ensuring your Brisbane small business receives the visibility and customer engagement it deserves.


Leveraging Google My Business can significantly boost your Brisbane small business’s online presence, increasing visibility, customer engagement, and sales. With a strategic approach to claiming, verifying, and optimising your GMB listing, you can differentiate your business from the competition and pave the way for ongoing success. 

Partnering with Hurricane Digital can ease the GMB optimisation process and ensure your Brisbane small business thrives in today’s digital landscape. Invest in the future of your small business by tapping into the potential of Google My Business and enlisting the expert support of the Hurricane Digital team.

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