Having a strong online presence is essential for any business, and a website can be the lynchpin of your digital marketing strategy. However, there are many elements that need to be considered when building a website, and it’s important to get them right. Here, Hurricane Digital, a trusted website builder in Australia, shares five key elements to consider when building a website:
When it comes to building a website, visuals play a critical role in its success. Visuals can be used to create an attractive and engaging website that will draw visitors in and encourage them to stay and explore. Some of the most important visual elements include color, fonts, layout, logos, and images used on the website.
Mobile devices are becoming more and more popular, so it’s important to make sure that websites are designed to work well on any size of screen. This means avoiding programming that’s not compatible with mobile devices, like Adobe Flash, which doesn’t work on iOS. It’s also important to make sure that the design and layout is optimised for mobile users.
If a website isn’t optimised for mobile, it will be harder for its visitors to navigate it and they may give up in frustration. Furthermore, Google’s search engine algorithms prioritise mobile-friendly sites over those that are not, meaning the website in question could be outranked by its competitors.
Clear navigation is essential for creating a good user experience. It should be intuitive, logical, and easy to use so that visitors can find whatever they need with minimal effort. Visitors should be able to find their desired content without having to search too much or become lost in a maze of menus and submenus. Good navigation should be simple, straightforward, and easy to use, allowing visitors to find what they need quickly.
Your website should be organised in a way that is easy to follow and comprehend. This is especially important for online stores, where customers should be able to find products quickly and easily through a well-defined and sensible structure.
If you are running an eCommerce business, your customers must be certain that their private information is secure in your hands. This includes personal details such as name, email address, physical address, contact number, and most significantly, banking information. To give your customers the assurance that their data is safe, your website must possess reliable protection features, as well as a look of reliability (good content can also help give credibility to your business).
Website security is all about making sure your website is safe for both you and your customers. This can include things like getting an SSL certificate to encrypt the data that is sent and received through your website, making sure your website is compliant with the Payment Card Industry Data Security Standard (PCI DSS) if you plan on accepting credit cards, and taking additional measures to prevent fraud. If you’re creating a website from scratch, it can be difficult to implement these security measures. It’s much easier to choose a website platform that already has SSL and PCI compliance built in.
Creating content for a website is an important part of having a successful website. It should be interesting, informative and captivating for visitors. This will help keep visitors on the site and potentially convert them into customers. When creating content, make sure not to overload it with keywords and always make sure to double-check for any spelling or grammar mistakes.
Creating content is an excellent way to draw in people to your website and to help increase your search engine rankings. Besides having a front page, an About Us page, and product and category pages, consider adding a blog. Blogging is a great way to add interesting and relevant content that will attract both people and search engines.
Creating a website can be a complicated process. In order to ensure success, you must consider the elements that are discussed above. Visuals, navigation, mobile-friendliness, content, and security all contribute a lot to the success of your website. It’s also integral that you work with a trusted website builder with enough experience in building websites in your industry.
Hurricane Digital is a trusted website builder in Australia that can help you create the best possible website for your business. Get in touch with us to know what we can do for you!