January 3,2023

International SEO: How to Grow Your Business by Going Global

SEO is a growing field with many opportunities for people looking to make money online. It’s one of the most popular ways to monetize websites and blogs today.

But what if you want to go beyond just local SEO? What if you want to reach an international audience not limited by your location or current language skills? If so, then international SEO may be the right path for you.

This article will cover what international SEO is, how to get started, and some tips and tricks to help you succeed.

  • Keyword Research Techniques

International SEO is the same as local SEO, with a few extra considerations. You still need to use keyword research techniques to find the right keywords for your site, but you’ll also have to consider country-specific differences in language and culture. For example, while “web hosting” could be a good keyword choice for English speakers worldwide, it might not work as well for someone trying to target German speakers.

  • Competitors Analysis

You should also perform a competitor analysis for the international market, just as you would for a domestic campaign. This will help you identify gaps in the market that your business can fill and determine if there is enough demand for your product or service. It might be best to pursue international SEO only if there’s not.

If you’re considering expanding your business into another country, then it’s important to understand how the search landscape might differ from what you are used to. This can help you avoid common mistakes, such as optimizing for keywords that don’t exist or targeting a specific language when there need to be more users for those terms.

  • Translating Contents

Translating your website’s content into the target language is also important. This will make it easier for international visitors to read and understand what you have to say. If you have a lot of content, this can be an extensive process that requires specialized expertise.

  • Determine Geotargeting

Geotargeting is another important aspect of international SEO. This means that you’ll target your content to specific regions or countries, which can be done by specifying the location in the website address (e.g., http://example.com/es). You can also use geo-specific keywords on your site to help it rank better in certain areas.

  • TLDs, ccTLDs, and Subdomains: Which Structure is Right for You?

The domain structure you choose for your website can impact its SEO. You can use a top-level domain (TLD), country code top-level domain (ccTLD), or subdomain. Each option has its advantages and disadvantages, so it’s important to understand what they are before making any decisions.

  • Optimize Your Website

When you optimize your site, you create an environment that’s friendly to search engines. This means making changes to the code of your website and adding content that helps people find what they need.

This is the most critical part of SEO because it makes your site visible to search engines. These changes can take some time to start working, so be patient and keep checking back on your results.


The world is getting smaller, and the internet is breaking down barriers between cultures. International SEO is one way to grow your business globally if you want to reach an international audience. But it takes work. You must do more than just throw up a website and expect it to be successful. You need to do your research, optimize for international search engines, work with a translator and localize your content for specific regions. If you want to succeed with international SEO, then make sure you follow these tips!

Contact Hurricane Digital today if you are looking for a great SEO agency that can handle international SEO and help you grow your business.

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