October 3,2022

The Importance of Optimising Your Google My Business Listing

Google Business Profile is a free tool that allows business owners to control how their business information appears on Google Search and Maps. They can add photos, business hours, contact information, and other details to help customers learn more about their business.

Google Business Profile helps you connect with customers by giving them quick access to important information about your business. You can use your profile to help a consumer in a micro-moment quickly learn about and trust your Google brand.

An optimised Google Business Profile can help you appear higher in Google’s local search results. Here’s how.

Why Is Google My Business (GMB) Important?

Some benefits of Google My Business are:

  1. Improving your local SEO – GMB is a key factor in local SEO, and by optimising your account, you can improve your chances of ranking higher in search results.
  2. Increasing your visibility – GMB listings appear in many places beyond Google Search, including Google Maps. This increased visibility can lead to more customers finding your business.
  3. Getting insights into your customers – GMB provides valuable insights on who is searching for your business and how they found you. This information can help you better understand your customers and make changes to improve your business.
  4. Managing your reputation – GMB offers tools to help you manage and respond to reviews and track your overall rating. This is important because your online reputation can impact your business in a big way.
  5. Enhancing your listing with photos and videos – GMB allows you to add pictures and videos to your listing, which can help your business stand out and give customers a better idea of what you offer.

Overall, optimising your GMB listing is a smart move for any business because it can lead to more customers and better insights into your customer base.

How to Do GMB Optimization 

Whenever you have to adjust your business hours, always make sure your Google My Business profile reflects the hour changes. 

The business description is a section where you can describe your business in up to 750 characters. We recommend using as many characters as possible to best represent your business. You can use this section to list some of your most popular products and services or to mention the areas where you provide service. The more complete this description is, the better.

It’s important to keep your business’s photos up-to-date, especially if you’ve made changes recently. If your store has new social distancing markers, include a picture of that in your online listings. This helps potential customers know what to expect when they visit your store.

Ensure your business is also in the correct category to improve your local ranking. You can do this by going to your GMB control panel and selecting the best category for your company. You can also add a secondary category if needed.

Google Business Profile is a way to make your business more visible on local searches. You can verify your address or ownership of the company through the Google Business Profile verification process. This will help your business show up more often when people search for things related to your business.


It is evident that optimising your Google My Business listing is essential for any business that wants to succeed in the digital age. You can build trust with potential customers and encourage them to visit your store or website by providing accurate and up-to-date information about your business. By taking the time to optimise your listing, you can reap the many benefits that come with having a strong online presence.

Are you looking for a marketing agency in Australia? Trust Hurricane Digital. Our local business-tailored approach works to cut the fluff and excess cost out of local digital services, making us the most cost-effective and efficient service in the industry. Reach out to us today.

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