December 20,2022

How to Begin SEO Initiatives for Newly Launched Websites

Starting SEO for website development in Brisbane can be a daunting task. There are many things to consider, and knowing where to start cannot be easy. However, with a little bit of planning and effort, it is possible to get your new website ranking well in search engines. 

Here are some tips on how to start SEO for new websites:

Select an Appropriate Domain Name

For your website, pick a domain name that is both relevant and memorable. When evaluating your options, bear the following in mind:

  • Spelling is crucial. Your domain name ought to be simple to say. Readers might not pay close attention if the spelling is easy to misread. Make sure the domain name is memorable and brief.
  • Don’t forget value branding. People are more likely to believe a company if it has a link rather than a link. Using branded domains can help a business become more visible online. Your material becomes more valuable as the authority of your website rises.
  • The use of keywords is vital. Although it’s no longer necessary to include keywords in your domain name, it won’t hurt to register the domain with a primary keyword.

Find the Main External Link

Links are used by search engines like Google to find content. Your website wouldn’t appear in Google if another website didn’t link to it. 

Although you can submit to the Google Search Console to get your site indexed, the ranking doesn’t function that way. External links are essential since they inform Google that your website is reliable enough to link to. 

Obtaining at least one external link is one of the first SEO responsibilities for a new website. After linking, check the settings if your website is still not appearing in search results. If robots.txt or noindex are chosen, change the parameters to permit access.

Create Excellent Content

You must create outstanding content to improve user interactions and rank higher. All other forms of media, including blog posts, eBooks, brochures, videos, photos, and infographics, must be valuable and interesting. 

Although you should use keywords in your writing, try not to overdo it. Always keep the human reader in mind when writing. The more people read your material, the more Google trusts you. Your rankings will improve as you gain Google’s and website visitors’ confidence.

Conduct a Keyword Research

Thus, the topic of keywords is raised. Without keywords, content would not be able to reign supreme. Conduct keyword research and establish a list of the main terms in your industry before creating content for your website. If you don’t know what your audience wants, you can’t give it to them.

Learn which words are most commonly used by your target audience. What are the answers to the questions that are displayed? 

What connections can you make between your content and the search term? Who rivals you for the most popular keywords? 

What products or services can you provide to differentiate yourself from the competition? Before continuing, make sure you comprehend the answers to these inquiries.

Make Your Excerpts Better

Look at the presented snippets and the search results for your website. The names are intriguing to me. 

Do the meta descriptions appear welcoming and organised? If you think they might use some better ones, try making some. 

Being seen in the SERPs alone is insufficient. Use enticing headlines to encourage users to click your links. 

To increase the number of visitors to your website, create snippets. Even though there is no assurance that Google will choose to display your snippets, it is advisable to be ready just in case.


Learning how to begin SEO for new websites may be difficult. Using the techniques covered above, you might be able to build a solid foundation for your website. Keep in mind that search engines take time to index and rank websites. For SEO to be successful, tenacity, technical expertise, and ongoing maintenance are required—you can achieve this with the help of an SEO agency.

Hurricane Digital, a modern marketing company emphasising small businesses, is situated in Brisbane. We execute precisely targeted local SEO with the sole purpose of bringing in more business for you. Our locally-focused strategy enables small businesses to simplify and cut costs from their digital services. Get SEO services today!

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