Conversion Rate Optimisation (CRO) is the process of improving the rate at which website visitors complete a desired action. This may include filling out a form, scrolling through the entire page, adding a product to a wishlist, or purchasing an item. The goal is to increase the number of people who take meaningful action that the marketer has planned.
SEO brings visitors to your website, while CRO helps you convert those visitors into customers. SEO focuses on creating the right content to rank in search engine results. In contrast, CRO focuses on creating an effective website experience that encourages visitors to take the desired action.
With that said, here’s how SEO boosts your CRO and why they work well together:
Most searches on Google are four words or more, typically showing more of an intent to purchase. By utilising long-tail keywords, you can identify when someone is likely to convert, giving you an advantage over others. By understanding this, you can create tailored content for them, increasing your chances of success.
Having the right content on your website is essential for getting visitors to stay and take action. Your words should draw visitors in and keep their attention, which can help you convert more of your website visitors into leads. To ensure your content is effective, consider collecting user feedback and then make changes to your web pages to better meet their needs. This is an important SEO technique that can improve your conversion rate.
It appears that Google may be using how long someone spends on a website to determine how high a website ranks in search engine results. Pages with videos tend to have visitors that stay longer than those without videos, with an average time of almost eight minutes compared to only 3 minutes. This indicates that videos can help increase the time someone spends on a website, which may be beneficial for search engine rankings. It is not exactly clear how Google uses dwell time when ranking pages, but likely, it is at least taken into account.
A call to action is a request or instruction to a customer to take immediate action, such as clicking a button or link. It encourages customers to take action that benefits the company, such as purchasing a product or signing up for a service. It is important to ensure that the call to action is clear, eye-catching, and well-written so that customers can easily understand and act on it. Doing this will help the company optimise their conversion rate and draw more traffic to its products and services.
Having an effective SEO strategy can have a significant impact on a business’s conversion rates. SEO helps businesses to increase their visibility online and reach more customers, and it can also help to ensure that the website is optimised for conversions. SEO also helps improve website rankings on search engine results pages, leading to more organic traffic and, ultimately, more conversions. By utilising the right SEO strategies, businesses can improve their conversion rates and be more successful.
Hurricane Digital is a new-age local business-focused marketing agency based in Brisbane, conducting razor-sharp local search engine optimisation with one goal: getting you more leads. Our local business-tailored approach works to cut the fluff and excess cost out of local digital services, making us the most cost-effective and efficient service in the industry. If you need digital marketing services in Brisbane, we’re happy to help! Get in touch with us today and let’s talk!