December 20,2022

How Can Subdomains Help Improve Your SEO? A Guide

Subdomains are sections of a website that are organized differently than the main domain. They can be used to create separate areas for different topics or services, which can help users find what they are looking for more quickly. They can be used to help organize a website’s content and can also be used for SEO purposes.

Subdomains are separate websites that are part of the same main website. In this guide, we discuss what subdomains are and how they can affect SEO.  

What Is a Subdomain?

A subdomain is an extension of a domain name that is used to organise content within a website. The subdomain can be used to create a separate area for different topics or services and can help users find what they are looking for more quickly. For example, the main domain name may be “example.com,” while a subdomain may be “blog.example.com.”

Subdomains are also useful for SEO purposes, as they can help to organise a website’s content and can help to improve its ranking in search engine results.

Where Are Subdomains Used?

Subdomains are commonly used by websites to organise content and services into separate areas. For example, a company may use a subdomain to host a blog or to provide a unique website for each of its different departments. A company may also use subdomains to provide a unique web presence for its international customers.

Subdomains are also frequently used to create a separate website for a specific product or service. For example, a company may create a subdomain for its online store or for its customer support portal.

Subdomains vs. Subdirectories

Subdomains are distinct from subdirectories, which are part of a domain’s main website. Subdirectories can arrange content within a domain, while subdomains are used to create a separate website with a unique URL.

Subdomains are considered different websites by search engines. Subdirectories are treated as different sections within the same website. The easiest way to understand this is by looking at the URL.

How Subdomains Improve SEO

Subdomains are useful for SEO because they allow you to segment your website into different sections, each with its own keywords and content. This makes it easier for search engines to crawl and index your website, and it also makes it easier for users to find the content they are looking for.

Subdomains also allow you to create a separate website for different countries or languages. This is especially useful for global businesses, as it allows them to target different markets with localised content.

Subdirectories, on the other hand, are best used to organise content within the same website. For example, if you have a blog, you can create separate subdirectories for different categories. This helps keep your content organised and makes it easier for search engines to find the content they are looking for.

Conclusion

Subdomains can be an effective tool for SEO when used appropriately. Subdomains can help to segment content, targeting different audiences and keywords, and they can also help to improve the crawlability and indexation of a website. 

Hurricane Digital can help you develop subdomains to boost your SEO. We are a local marketing agency in Brisbane that will elevate your online presence. Get in touch with us today to learn how.

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