September 6,2022

A Simple Guide to Help You Pick the Right SEO Agency

Choosing an SEO company is a big decision that can significantly impact your website and business. If you’re not careful, you could end up working with a company that uses black hat techniques that could get your website penalised or even banned from Google. To avoid this, you need to research and ensure you’re working with a reputable company that uses white hat techniques.

That said, below are just a few tips to help you find the right SEO agency for your venture.

1. Check Out Their Portfolio

In other words, you want to check out the company’s website and see how it ranks in Google searches. If the company hasn’t been able to help itself develop a good online presence, chances are it won’t be able to help you either. So look at some of the other companies it has promoted and see how they rank.

A good way to check if an SEO company is any good is to look at its blog. A quality SEO company will have a regularly updated blog with high-quality content. The content should be relevant to the company’s niche and provide readers with valuable information.

2. Pick an Ethical Company

When selecting an SEO company, it is important to make sure they are using ethical optimisation practices. Unethical optimisation practices often referred to as “black hat SEO,” can help you get more traffic in the short term but can ultimately get you banned from having any online presence. Make sure the agency does the work in-house and not through external sources.

Some of the most common unethical practices used by SEO companies are link building, cloaking, and black hat SEO. Link building is the practice of obtaining links from high-quality websites in order to improve a website’s ranking. Cloaking is the act of hiding a website’s true identity so that it can rank higher. Black Hat SEO uses unethical strategies to improve a website’s ranking, such as spamming.

3. Understand That No Company Can Always Guarantee Results

In general, be wary of any agency that makes grandiose promises, especially if those promises seem too good to be true. A good agency will be honest about what they can and cannot do and will set realistic expectations.

Google is always changing its search algorithm, so it’s important to work with an agency that stays up-to-date with the latest changes.

4. Check Out the SEO Company’s Reviews

Before you decide to work with an SEO service provider, it’s important to do your research and read reviews from past and current clients. This will give you a good idea of what to expect in terms of quality of service and results. You can find testimonials on the company’s website and other sites like the Better Business Bureau and social media. If there are a lot of negative reviews, it’s probably best to steer clear.

5. Take Caution against Companies That Are Too Secretive

If a company is being cagey about its SEO practices, then that is already a red flag. A good SEO company will be open about its process and explain its reasoning. If they’re trying to keep everything under wraps, it’s likely that they’re using black hat SEO methods.


Whether you’re just starting out or you’re looking for an update, this guide can help you pick the right SEO agency for your business. Remember to ask questions and assess your needs before making any decisions.

The most important factors may include the agency’s experience, ability to provide results, and transparency.

That said, if you are looking for a well-trusted SEO agency in Australia, look no further than our expertise here at Hurricane Digital. We are a new-age local business-focused marketing agency based in Brisbane. Call us today and let us discuss your company’s SEO needs and strategies.

I guess what we’re trying to say is that you should hit the damn button

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