January 3,2023

Our Guide On How Social Media Can Help With SEO

Social media has developed into an integral part of modern life, which is why it’s no surprise that businesses are increasingly looking to leverage its potential to drive traffic to their websites and grow their brand presence. After all, in today’s digital age, more and more people are transitioning to digital platforms for their everyday activities. As such, companies have been diving deep into the role of social media in SEO.

Local marketing agencies have always emphasised the importance of SEO and the need to optimise a website’s content to rank higher in search engine results. However, social media has become an increasingly important factor in SEO in many ways, such as: 

Quality Content

When it comes to SEO, content is imperative. Quality content on social media helps boost your website’s visibility and rankings in search engine results pages (SERPs). That’s why, if you’re publishing content across your social media channels, ensure that these posts are engaging, informative, and entertaining and should also be optimised for search engine algorithms. 

In addition, your content should include keywords and phrases relevant to your target audience. For instance, if your topic is “local marketing agency,” you must include keywords like “local marketing,” “local SEO,” and other related phrases.


Using social media to generate backlinks can be a great way to boost your SEO rankings. By sharing your content on other websites and blogs, you can earn valuable backlinks that will lead to more visitors and higher search engine rankings. 

To get started, you’ll need to identify relevant websites and blogs on which you can post your content. Make sure to choose websites that are relevant to your niche and have a good reputation. Once you’ve identified a few sites, you can start sharing your content.

User Experience

Social media platforms are a great alternative to reach out to your audience and keep them up to date with your content. By actively engaging with your followers and responding to their comments and questions, you can create a positive user experience. In addition, this approach can help your website receive more organic traffic and can also help improve your website’s rankings in search engine results. 

For example, you can use Twitter to share updates about your content and engage with your followers. By being active on social media and responding to your followers, you can create a positive user experience and build relationships with your audience.

Brand Awareness

Local marketing agencies suggest that you must create content relevant to your target audience if you want to target SEO goals through social media. After all, brand awareness is one of the key benefits of using social media for SEO. When you create content that resonates with your followers, they are more likely to share it with their networks. This can increase your online visibility and reach a wider audience. 

Final Thoughts

Social media has become an invaluable tool for large and small businesses. It can be used to create brand awareness, generate leads, and build relationships with customers. With the right strategies and techniques, businesses can leverage the power of social media for their SEO campaigns and gain a competitive edge in the digital world.

Hurricane Digital is a reliable local marketing agency in Brisbane that aims to cater to all your digital marketing needs. We work with you to identify your goals and objectives and create a tailored plan to ensure you reach your desired outcomes. Contact us today to learn more about how we can help you with your social media and SEO campaigns.

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