June 27,2022

How a Google My Business Profile Helps in Local Marketing

To keep the flow of income to your business, you should look for ways to generate inquiries from the right type of people. One strategy you can use to help your business show up in local searches and attract potential customers is using Google My Business.

Learn more about Google My Business and how it can help in digital marketing when you continue reading.

What Is a Google My Business Profile?

A Google My Business profile is a good way to create a listing that helps potential customers find you on Google. The information you put on the profile shows up on Google search. You can also choose to include information from your website on this listing.

This is what makes Google My Business a powerful tool for local marketing strategies. It helps you improve the number of leads you get for your business.

What Are the Benefits of a Google My Business Profile?

1. Get More Website Visitors

By setting up a Google My Business profile, you can create an easy-to-find platform for potential customers to access your website. Your profile can have a link to your website, which not only helps you get more traffic but also boosts your website’s authority in search.

2. Show Up on Local Maps

If you use the Google My Business location extensions, you can include a button that shows up in local searches within your area. This button can show directions to your business or a phone number. It can also link to your website or a landing page.

3. Improve Your Visibility on Search Results

Google My Business can help your business become more visible on Google search results. It enables you to get quality links and will increase your credibility as well.

4. Get Customer Reviews

With the help of your Google My Business listing, you can encourage people to review your business. The more reviews you get, the more likely you are to get more leads. These reviews also come with the trust that Google gives to local businesses.

How Can You Optimize Your Google My Business Profile?

1. Keep Your Information Updated

You must frequently check your profile to see if you should make any updates or changes. You should also pay attention to what your customers are saying about your business to see if there are changes that you should make to your products and services.

2. Respond to Customer Reviews

You should also look at your reviews and see if any reviews need to be responded to. If customers ask questions, you can use this opportunity to increase the sales of your products and services.

3. Use the Right Keywords

Use the right keywords in your Google My Business listing to get more leads for your business. Remember that the keyword you choose should be searched often by people looking for your business. Also, it should be relevant to your business.

Final Thoughts

If you are looking for ways to generate more leads for your business, you can try to use a Google My Business profile. The free tool can help you improve your website traffic, increase your credibility among potential customers and generate more leads for your business.

For Google My Business support and other digital marketing strategies, work with us at Hurricane Digital. We are a local marketing agency in Brisbane with expertise in local-focused digital services. Message us today for more information.

I guess what we’re trying to say is that you should hit the damn button

Book Your Strategic Call →