July 17,2023

Mastering Google My Business for Brisbane Small Businesses

Google My Business (GMB) is an invaluable tool for boosting local SEO and enhancing online visibility for Brisbane small businesses. An optimised GMB listing connects you with potential customers in your community, showcases your offerings and drives foot traffic to your establishment. In this article, we will explore the importance of GMB for small businesses and provide actionable insights and expert tips from the Hurricane Digital team to help you master your Google My Business strategy.

Why is GMB Essential for Brisbane Small Businesses?

1. Increased Local Visibility

Google My Business helps your small business appear in local searches, Google Maps, and the local pack on search engine results pages, significantly increasing visibility within your target market.

2. Display Essential Information

A detailed GMB listing provides users with critical information like your address, phone number, operating hours, website and reviews, making it easier for them to engage with your business.

3. Encourage Customer Reviews

GMB enables satisfied customers to post ratings and reviews, offering valuable social proof that can increase trust and attract more customers.

4. Showcase Your Offerings

With GMB, you can highlight your company’s product or service offerings through descriptions, images, and posts. This helps you stand out from competitors and showcase what makes your business special.

5. Free and Easy to Use

Google My Business is a free and user-friendly platform that facilitates elevated online visibility and helps you manage your online presence through a single, integrated dashboard.

Optimising Your GMB Listing

1. Claim Your Listing

To get started, claim your business listing by visiting the Google My Business website and assure Google that you have the authority to manage the listing on behalf of your small business.

2. Provide Accurate Information

Ensure that all information in your GMB listing is accurate and up-to-date, including your business name, address, phone number, website, and various categories directly related to your business.

3. Choose Relevant Categories

Selecting the right business categories increases the likelihood of appearing in search results for relevant queries. Choose categories that accurately describe your business and update them if needed.

4. Add Engaging Images

Upload high-quality images that accurately represent your business, including interior and exterior photos, product photos, and images of your team. This provides a visual glimpse of your business and builds trust with potential customers.

5. Manage and Respond to Reviews

Actively encourage happy customers to leave reviews and promptly respond to all feedback, both positive and negative. Engaging with reviewers demonstrates your commitment to customer satisfaction and boosts credibility.

Expert Tips from the Hurricane Digital Team

1. Utilise Google Posts

Publish Google Posts to share updates, promotions or upcoming events, which will appear on your GMB listing. This keeps your target audience informed and engaged with your brand.

2. Integrate Keywords

Incorporate relevant local keywords throughout your GMB listing, including the business description and Google Posts. This can improve local search rankings and increase the visibility of your listing.

3. Monitor GMB Analytics

Monitor your GMB analytics for valuable insights, such as searches, views, actions, and directions taken by users interacting with your listing. Use this data to make informed decisions and refine your GMB strategy.

4. Keep Your Listing Up-to-Date

Periodically review and update your listing information, especially operating hours, holidays, and contact details. This ensures potential customers have access to the most accurate information about your small business.

5. Emphasise Local Content

Incorporate content that highlights your connection to the Brisbane community, such as collaborations with local events, charity involvement or spotlights on nearby attractions. This strengthens your local appeal and fosters a sense of community.


Mastering Google My Business is essential for enhancing the local SEO and online visibility of your Brisbane small business. By optimising your GMB listing and engaging with the tips and insights provided by the Hurricane Digital team, you can connect with your community, increase foot traffic, and attract more potential customers. Implement a robust GMB strategy to transform your Brisbane small business’s online presence and rise above the competition.

Ready to elevate your Brisbane small business’s local SEO and online visibility through Google My Business optimisation? Contact Hurricane Digital today for tailored GMB strategies and expert guidance that helps your business thrive in the local market. Together, let’s unlock the full potential of your Google My Business listing and drive success in the digital landscape.

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