January 16,2023

Setting Expectations for Building an SEO Campaign Part 2

The success of an SEO campaign is heavily reliant on the expectations that have been set at the beginning. By setting expectations, you can ensure that everyone involved in the campaign understands the goals and objectives of the organisation and how they should be executed. 

Additionally, setting expectations can help to ensure that the SEO campaign is properly tracked and monitored. This can prove to be invaluable in evaluating the success of the campaign and adjusting your strategy moving forward. 

In part one, we established the fundamentals of SEO. With that information, let’s dive deeper into how to set expectations for building an SEO campaign. Continue reading to learn more. 

The Difference between SEO Campaigns to PPC Campaigns

SEO and PPC campaigns are both powerful tools for boosting website visibility, but they are not the same. Understanding the differences between SEO and PPC campaigns can help you have the right approach for your digital marketing strategy and ensure realistic expectations.

To recap, SEO involves optimising your website to make it more attractive to search engines. They also involve link building, the process of obtaining links from other websites to your own. On the other hand, PPC campaigns are designed to drive targeted traffic to your website through paid advertisements. They can be part of an SEO campaign but not encompass all of it.

The Potential Timeline of Running SEO Campaigns

SEO campaigns can be complex and time-consuming, but they are an essential part of any digital marketing strategy. Understanding the potential timeline of running SEO campaigns can help you plan and manage your SEO efforts more effectively.

The timeline of an SEO campaign can vary greatly depending on the overall scope of the project and the goals you want to achieve. Generally speaking, results can take ages before they start to show up, while many strategies and tactics must be considered, so managing expectations is a must. On top of that, consistency is key when running these SEO campaigns.

The Reality of Running SEO Campaigns

As mentioned, running a successful SEO campaign requires a lot of hard work, patience, and dedication. It’s not something you can simply do overnight and expect instant results. It requires plenty of effort, including steps such as:

  • Constant Keyword Research. Keyword research is quite an important part of running an SEO campaign. It involves identifying the most popular and relevant keywords that people are searching for in relation to your industry or niche. It should also include tracking these keywords and their performance over time.
  • Quality Link-Building. Link-building is the process of creating links from other websites to your own. This helps to increase your website’s visibility and ranking in search engine results. Quality link-building requires careful research and analysis, as you want to ensure that the links come from reputable sources that are relevant to your industry.
  • Risk Management and Consistency. SEO campaigns involve some risk, as there are no guarantees that your efforts will pay off. It’s important to manage this risk through ongoing monitoring and analysis of your campaigns. This will help you to make adjustments where necessary and ensure that your campaigns remain consistent over time.


Setting expectations can help to ensure that the team is organised and efficient, that the project is properly budgeted, and that the campaign is properly tracked and monitored. With the right SEO campaign built, you could even surpass those set boundaries. 

Need help with SEO in Australia? Hurricane Digital is a new-age local business-focused marketing agency based in Brisbane, set on getting Australian businesses more leads through local search engine optimisation. Get in touch with us today!

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