January 16,2023

Setting Expectations for Building an SEO Campaign Part 1

Setting expectations for SEO campaigns is quite an essential part of achieving success and ensuring that the campaign is properly managed. This is because it can help to provide direction and clarity to the team involved in the project. By setting expectations, everyone can be on the same page as you are and ensure everyone is working towards the same goal. 

However, creating an SEO campaign is an equally important step for any business looking to maximise its online presence. SEO can be a rather complex and dynamic field, and it is important to understand the fundamentals of SEO before launching a campaign. 

Continue reading to learn more.

The Definition of SEO and Its Desired Results

SEO is a powerful tool and practice that helps businesses increase their visibility and rankings on search engine results pages (SERPs). It’s an essential part of any digital marketing strategy and can help you achieve your goals of higher rankings and increased website traffic.

SEO is optimising a website, web page, or online content to increase its visibility on SERPs. This can be carried out in many ways, from using keywords to optimising the code and structure of a website and more. The desired results of SEO are increased visibility and rankings on SERPs, which leads to more website traffic and potential customers. 

The Process of Making an SEO Campaign

The process of creating an SEO campaign involves a number of steps that should be carefully followed in order to maximise the effectiveness of the campaign. Research and analysis of the website and its search engine rankings is the first step.

Next, you’ll need to research keywords and create content that’s optimised for that. Other SEO techniques should also be incorporated into a working SEO campaign. With a bit of time and effort, along with the right people, you can surely create a campaign that’ll help you reach your target audience and increase your website’s visibility.

The Classification of SEO Campaigns

It’s a must to understand the different types of SEO campaigns available in order to create a comprehensive SEO strategy that’ll help you reach your digital marketing goals. Here are the three main types of SEO campaigns:

  • On-Site SEO. On-site SEO, also referred to as technical SEO, focuses on optimising the content, structure, and code of your website to make it even more visible to search engines. This includes optimising the title tags, meta descriptions, and headings, as well as optimising the HTML code and images.
  • Off-Site SEO. Off-site SEO focuses on optimising your website’s presence on other websites. This includes link building, directory submissions, and building relationships with influencers. The goal is to increase your website’s visibility and authority in the eyes of site visitors and search engines.
  • Local SEO. Local SEO focuses on optimising your website for local search engine results. This includes optimising for specific keywords related to your business, optimising for local business directories, and optimising for local listings. The goal is to make it much easier for local customers to find your business.


By understanding the nuances of an SEO campaign, you can have a better foundation to create expectations and ensure that you are focusing on the right activities and tasks to achieve your desired outcomes. Be sure to stay tuned for part two to learn more.

In need of SEO in Australia? Hurricane Digital is a new-age local business-focused marketing agency based in Brisbane that has a goal of getting Australian businesses more leads through local search engine optimisation. Get in touch with us now!

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