August 22,2022

6 Effective Ways to Encourage Customers to Leave Reviews

As a business owner, you know that customer reviews are important. Not only do they provide valuable feedback, but they can also help attract new customers and boost your bottom line. Also, the more reviews you have, especially the good ones, the more trustworthy your brand will look! As such, getting reviewed is important as it makes your business that much more attractive.

However, there’s one problem: getting customers to actually leave those all-important reviews can be a challenge.

If you’re struggling to get the reviews you need for your business, don’t worry. You’re not alone, and we’re here to help! Here are six effective ways to encourage customers to leave reviews:

1. Make It Easy

The easier you make it for customers to leave reviews, the more likely they are to do so. As such, Make sure your review platform is user-friendly and easy to navigate. And provide clear instructions on how to leave a review.

2. Give Customers an Incentive

Incentives can be a great way to encourage customers to leave reviews. Offer a discount, coupon, or freebie in exchange for a review. Just be sure to make the offer enticing enough to get customers to take action. Otherwise, they may not bother at all.

3. Use Social Media

Social media is a powerful tool that you can use to encourage customers to leave reviews. Make it a point to post about your business on social media and include a call-to-action for customers to leave a review. You can also use social media to respond to positive reviews and thank customers for their feedback.

4. Send Follow-up Emails

Sending follow-up emails to customers after a purchase is a great way to encourage them to leave a review. In your email, include a link to your review platform and a brief message explaining why their feedback is important. You can also thank them in advance for taking the time to leave a review.

5. Use Signage

If you have a brick-and-mortar location, make sure to post signs that encourage customers to leave reviews. Include your review platform and a brief message explaining why reviews are important. You can also offer an incentive for customers who leave a review. That way, people will understand just how much impact they can make by leaving a review and become more willing to write a review for you.

6. Showcase Positive Reviews

Make sure to showcase your positive reviews on your website, social media, and marketing materials. This will not only help attract new customers, but it will also show existing customers that their feedback is important to you.


Encouraging customers to leave reviews can be a challenge. But by making it easy for customers to leave reviews and offering an incentive, you can encourage more customers to leave feedback that will help your business grow. And, of course, such encouragements will prove that you truly care for your audience, as you are getting out of your way to hear their suggestions and reviews to further improve their experience and your offerings!

Hurricane Digital is a marketing agency that’s focused on new-age local businesses. If you are in need of a local business agency to help you grow your brand, work with us today!

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