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designing a website

7 Elements You Must Include for Web Design That Works

Web design is an essential part of the online experience, as it dictates how a website looks, feels, and functions. Without a well-designed layout, your website won’t be able to meet the needs of its users.

To ensure that your web design works, there are several key elements that you must include. 

1. Useful Content

The most important element of web design that works is useful content. This content should be written in a way that is informative and engaging for visitors. It should also be optimised for search engines so potential customers can easily find your website.

The content should be tailored to your target audience so that they can get the information they need quickly. Consider adding educational videos, blog posts, or detailed product descriptions to ensure your website provides helpful information.

2. Branding

Branding is the process of creating a recognisable identity for your business. This includes a logo, fonts, colours, and other design elements used consistently across all content and marketing materials. This will help visitors quickly and effortlessly recognise your business and create trust. Your website should also reflect the values and goals of your business.

3. Mobile Responsiveness

Mobile devices are becoming more popular than ever, and your website must be optimised for these devices. This means the website should be designed to display correctly on any size screen, from smartphones to tablets and desktop computers.

Mobile responsiveness also makes sure that visitors can easily navigate your website, access content, and complete tasks on any device.

4. Quick Turnaround Time

A quick turnaround time is essential for web design that works. This means that your website should be up and running in a short period of time.

If you can’t get your website up and running quickly, visitors will get frustrated and leave your site. This is why it’s important to work with knowledgeable web developers who can ensure that your website is up and running in a timely manner. 

5. Visual Design

Your website should be attractive and well-designed. This includes having a good layout, using the right colours and fonts, and making sure your content is presented in a visually appealing way. A good visual design will help attract visitors to your site and keep them engaged. 

6. Easy Navigation

Easy navigation is also important for web design that works. Visitors should be able to find what they’re looking for on your website easily. This means having a clear and simple navigation system, as well as providing links to other relevant pages.

By ensuring that visitors can quickly and easily find what they’re looking for, you’ll be able to keep them on your site longer and increase the chances of them making a purchase or signing up for your services. 

7. Social Media Integration

Social media is one of the most powerful marketing tools out there. To ensure your website is successful, you must include social media integration. This means having social media buttons on your website and linking to your various social media accounts.

Final Thoughts

These are just a few elements you must include for web design that works. By incorporating these elements into your design, you can ensure that your website meets the needs of your users and provides them with an enjoyable viewing experience.

If you need a website design company in Brisbane, Hurricane Digital is ready to help you. Our experts are skilled in helping local businesses generate real results, with experience in 35 different niches and industries. Claim your free 30-minute strategy session to get started today!

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