September 4,2023

Boost Your Brisbane Business’s Local Presence with Google My Business Best Practices

In today’s competitive digital landscape, Brisbane businesses need to adopt effective strategies to bolster their local presence and outpace the competition. One such avenue that has been increasingly instrumental in local business success is Google My Business; mastering this powerful, user-friendly tool can significantly elevate your brand visibility, driving more traffic and potential customers to your business.

In this comprehensive guide, our goal is to provide Brisbane businesses with the knowledge and insights needed to fully utilise the power of Google My Business. By understanding the importance of this platform and its potential impact on your business’s local presence, you’ll be well-equipped to build a robust local SEO foundation with the right tips, techniques, and best practices taught by our team at Hurricane Digital.

To start, we’ll walk you through setting up and optimising your Google My Business listing, helping you establish an appealing and informative presence across Google Search and Maps. Next, we’ll delve into the role of customer reviews, showing you how to encourage, monitor, and respond to feedback effectively, and thereby fostering a positive image for your business among potential customers.

Furthermore, we’ll guide you on how to utilise Google My Business posts to promote special offers, events, and updates directly to your target audience. Additionally, leveraging Google My Business Insights will allow you to make data-driven decisions for ongoing local success, giving you an edge over your competitors.

Moreover, it’s crucial to regularly maintain your listing, and integrate Google My Business into a comprehensive local SEO strategy that encompasses other proven techniques. Our team at Hurricane Digital has vast experience in crafting bespoke, goal-driven approaches for Brisbane businesses, so stay close as we reveal expert advice tailored to your growth needs.

Seize the opportunity to expand your Brisbane business’s local online presence with actionable, data-driven insights from Hurricane Digital. Join us on this transformative journey towards mastering Google My Business and achieving new heights in your digital marketing endeavors.

Setting Up and Optimising Your Google My Business Listing: Step-by-Step Guide

Building a strong Google My Business listing starts with setting up and optimising your profile. Follow these simple steps to get started:

  1. Create your Google My Business account: Visit the Google My Business website, sign in with your Google account, and begin the process of claiming or creating a new business listing.
  2. Fill out your business information: Input essential information, such as business name, address, phone number, website, and category, ensuring all details are accurate and up-to-date.
  3. Verification process: Verify your listing via the provided options, such as postcard, phone call, or email, to establish your account’s legitimacy and unlock additional features.
  4. Add visual appeal: Upload high-quality photos and videos showcasing your business’s products, services, or premises, making your listing more engaging for potential customers.
  5. Utilise additional features: Customise your listing with unique attributes and highlights and integrate appointment booking options if applicable.

Remember to periodically review your listing, ensuring all information remains current and relevant.

The Role of Customer Reviews: Encouraging, Monitoring, and Responding to Reviews

Customer reviews can significantly impact your Brisbane business’s reputation, influencing potential customers’ decision-making process. Be proactive in managing your reviews on Google My Business:

  1. Encourage customers to leave reviews: Request feedback through email, in-store signs, or social media and consider offering incentives for customers who take the time to provide their thoughts.
  2. Monitor review activity: Regularly check your Google My Business dashboard to stay informed of incoming reviews, both positive and negative.
  3. Respond to reviews professionally: Engage with customers by expressing gratitude for positive reviews and addressing any concerns respectfully in the case of negative feedback.

Effective review management can bolster your listing’s credibility and contribute to improved local search visibility.

Utilising Google My Business Posts: Promoting Special Offers, Events, and Updates

Google My Business posts are an excellent way to promote offers, events, and share updates with your local Brisbane audience. Leverage these posts to boost your listing’s attractiveness:

  1. Share promotional offers: Announce special discounts, promotions or limited-time offers to entice potential customers and encourage repeat business from existing clients.
  2. Highlight upcoming events: Increase awareness of company events, webinars, or workshops to boost attendance and customer engagement.
  3. Post news and updates: Keep your audience informed about updates, new products, or service launches, as well as any changes in operations or hours.
  4. Use visuals and CTAs: Showcase images or videos in your posts and incorporate clear calls to action, guiding users towards your desired outcome.

Regularly sharing well-crafted posts can enhance your business’s online presence, driving increased traffic and conversions.

Leveraging Google My Business Insights: Data-Driven Decisions for Local Success

Google My Business offers valuable data insights that can help you understand your local performance and make informed adjustments to your marketing strategy. Key metrics to monitor include:

  1. Search and map views: Assess how many users discover your listing through Google Search or Maps and pinpoint any trends or fluctuations.
  2. Customer actions: Track phone calls, clicks to your website, and direction requests produced by your listing, providing insight into customer behaviours and preferences.
  3. Photo view and engagement: Compare your listing’s photo views and engagement against competitors to gauge your photo attractiveness and determine areas for improvement.

Utilise these insights to refine your Google My Business strategy, driving better results for your Brisbane business.

Maintaining Your Google My Business Listing: Regular Updates and Improved Visibility

Ongoing maintenance is crucial to your Google My Business listing’s success. Prioritise regular updates and follow these tips to improve your local search visibility:

  1. Review and update information: Ensure all listing details remain accurate, correcting any errors or outdated information as necessary.
  2. Engage with customers: Respond to customer reviews and messages, demonstrating attentiveness and encouraging increased customer interaction.
  3. Utilise Google My Business features: Continually explore new features and options, incorporating them into your listing to enhance user experience and performance.

Building a Comprehensive Local SEO Strategy: Integrating Google My Business with Other Techniques

While a well-optimised Google My Business listing is vital, it is only one aspect of a comprehensive local SEO strategy. To achieve maximum results for your Brisbane business, consider supplementing your efforts with:

  1. On-page SEO: Optimise your website’s content, tags, and overall structure for local keywords and search terms to further improve your local search visibility.
  2. External link building: Generate high-quality backlinks from authoritative sources to increase credibility and strengthen your domain authority.
  3. Social media marketing: Leverage social media platforms to engage with your local audience, promoting products, services, and events.


Boosting your Brisbane business’s local online presence starts with harnessing the power of Google My Business. By following these tips and best practices, you’ll be well on your way to improved search visibility, increased customer engagement, and overall success. Partner with experts like the team at Hurricane Digital, who can provide targeted, personalised guidance to help you maximise your local SEO strategy and unlock your business’s full potential.

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