As a business owner or a local entrepreneur, you know that online reviews have the power to build or damage your reputation. A single negative review can make clients flee, whilst a positive review can draw in new customers.
So how can you ensure that people have a favourable impression of your company?
Here are a few tips on how to increase your visibility with online reviews and where to find a marketing agency in Brisbane to help you out:
Though being “the best-kept secret in town” can initially seem commendable, it’s the exact opposite.
An essential first step in attracting clients or website visitors is ensuring you have many high-quality online reviews. Online and offline traffic will be higher for businesses with more reviews and higher average ratings than those with fewer reviews.
Companies with higher ratings get more prominent, which boosts foot traffic and reviews, and the cycle begins to feed itself. The issue at hand is obviously how to start that loop.
Most customers no longer have confidence in businesses. If they don’t share your enthusiasm, their peers will notice, no matter how loudly you proclaim how fantastic you are.
Reviews and ratings have transformed into a reputational shortcut or, if you like, a digital quality benchmark.
Although strangers post many online evaluations, 85% of consumers say they trust some of them as much as recommendations from friends and family. This suggests that there is widespread agreement that internet reviews are trustworthy.
Reviews with poor ratings are the worst. But become accustomed to it; they are part of life. You can decide how to respond to them even if you can’t make them disappear or change.
Did you know that reacting to a negative review increases the chance that a customer would choose your business again by 16%?
Nevertheless, if you choose not to respond, that number decreases by 37%.
Every review is an opportunity to learn more about your customers and how to communicate effectively with them.
Furthermore, you need to be aware that responding to a customer—whether they have made a positive or negative comment—involves more than just giving a response. Your entire audience can observe how you respond to internet reviews. Your choices here will impact the economy well beyond just this one client.
Engaging with local customers and encouraging reliable reviews is the easiest way to grow your clientele.
After all, 76% of all internet searches for local businesses result in foot traffic within 24 hours. How do you ensure that people who need a meatball sub or towels with their initials on them come to you?
Naturally, by making sure, they can find a multitude of positive, in-depth testimonies as to why they should.
Too many businesses rely on luck to run and get evaluations. Do. Not. Do it. You lose money daily if you don’t maintain this aspect of your brand presence. Giving pre-written remarks to reviewers is just as bad.
Your customers can tell when you do that. Although automation may be advantageous in some circumstances, it also considerably removes the nuanced tone from engaging with a human being.
Online reviews are a great way to find genuine followers and brand advocates, but to reap the full rewards, you must go above and above and engage with customers personally.
One of the best ways to do that is by seeking support from a local marketing agency in Brisbane, as they’re the experts in the field.
Online reviews are a great way to increase your visibility and reach potential customers. You can demonstrate your commitment to customer service and build trust with potential customers by monitoring and responding to reviews. Working with a local business agency can also help you boost your visibility with their strategies!
Hurricane Digital, a modern local marketing agency in Brisbane, focuses on helping small businesses. We execute precisely targeted local SEO with the sole purpose of bringing in more business for you. Our locally-focused strategy enables small businesses to simplify and save costs from their digital services. Book your strategic call today!