Just like having no one show up to your birthday party, there’s nothing worse than having your expectations let down (ignore the oddly specific example). That’s why we are upfront with you in how long it takes to see results. You will start to see a consistent jump in results after 3 months, from there it’s pretty much a straight line to the top over the following 9 months of the campaign. We wish it could be done faster but the google overlords have deemed this the only way. I think it’s some lesson about patience and how good things come to wait or maybe just a sick joke the executives laugh about in the office. Either way it’s the playing field everyone is on and we play it as fast as we can.